Sr. Marketing Manager

Cruva•Los Angeles, CA

1d•Onsite

About The Position

Cruva is the operating system for brands selling on TikTok Shop. We work with 1,400+ DTC brands, from multi-seven-figure to nine-figure operations, running their affiliate programs, creator relationships, sample seeding, payouts, and GMV attribution at scale. We are doing multi-millions in ARR, profitable, bootstrapped, and growing several-fold in 2026. This is Cruva's first dedicated marketing hire, reporting directly to our CEO, Sebastian. You will own how Cruva shows up in public: newsletter, case studies, social channels, our quarterly report, and brand moments. Sebastian owns marketing strategy, the founder voice, agency relationships, and the demand generation and sales motion. You make the brand visible and consistent every week. If you have been a content lead at a creator-economy SaaS, an influencer or creator agency, an ecommerce growth agency, or a creator-led DTC brand, this seat will feel familiar.

Requirements

2 to 5 years of marketing experience inside the creator economy or ecommerce, at a creator-economy SaaS, an influencer or creator agency, an ecommerce or Amazon growth agency, or a creator-led DTC brand.
A strong writing portfolio (samples are requested and weighed heavily).
Demonstrated storytelling instinct: ability to identify narrative and produce a shareable piece.
Fluent, disciplined use of AI tools, with clear opinions on their best applications.
Taste to filter every output before it ships.
Production discipline: ability to brief designers, edit short-form video, run projects to deadlines, and learn unfamiliar tools without supervision.
Comfort executing against a defined strategy; finding it energizing rather than constraining.

Responsibilities

Own the editorial calendar, draft each issue, ship on cadence, and grow the list for the Cruva newsletter.
Interview brands and creators for customer case studies, developing them into substantive stories.
Run LinkedIn (primary), TikTok, and Instagram, managing voice, production, repurposing, and community engagement.
Edit, schedule, repurpose into clips and threads, and syndicate founder content.
Manage the design, copy production, launch, and distribution of The Cruva TikTok Shop Index, a quarterly proprietary data report.
Develop at least one free tool, report, or template per quarter, including briefing design and engineering, writing copy, shipping, and promotion.
Handle booking, coordination, clip production, and distribution for a podcast and show once launched.
Manage production and storytelling for brand and event marketing, including TikTok Shop Summit, partner events, and customer dinners.