Sr Marketing Manager
About The Position
In this role, you will translate marketing strategy into integrated client lifecycle campaigns that drive engagement, retention, renewal, expansion, and long-term value. You will apply account-based marketing (ABM) principles across client segments and lifecycle stages, partnering with Sales, Account Management, Product Marketing, Product Delivery, and cross-functional marketing teams to deliver personalized, measurable experiences. You will leverage client insights, marketing technology, content, and multiple engagement channels to strengthen adoption, demonstrate value, and support business growth.
Requirements
- 5 or more years of relevant experience .
- Experience in B2B marketing, including client lifecycle, retention, or account-based marketing.
- Knowledge of B2B client lifecycle strategies and approaches that support engagement, retention, renewal, and expansion.
- Experience using marketing automation and CRM platforms to execute and measure campaigns.
- Experience collaborating with Sales, Account Management, and cross-functional teams.
- Strong project management, prioritization, and organizational skills.
- Excellent written and verbal communication skills with strong content development and storytelling capabilities.
- Strong analytical skills with the ability to translate campaign and client performance data into actionable insights.
Nice To Haves
- Relevant degree preferred.
- Healthcare or complex B2B marketing experience preferred.
Responsibilities
- Develop and execute client lifecycle campaign strategies across 1: many , 1:few , and 1:1 account-based marketing motions.
- Manage end-to-end integrated campaign execution, ensuring deliverables meet timelines, brand standards, and quality expectations.
- Partner with Sales and Account Management to identify priority client accounts and segments and align engagement strategies with retention, renewal, and expansion opportunities.
- Develop and optimize targeted content and assets based on client needs, stakeholder roles, product adoption, and lifecycle stages.
- Create client case studies that demonstrate measurable outcomes and value to support campaigns, sales enablement, and marketing collateral.
- Utilize marketing automation and CRM platforms to execute campaigns, track client engagement, and optimize performance based on data and insights.
- Coordinate campaign timelines, asset production, creative delivery, and cross-functional collaboration to support effective execution.
- Analyze and report campaign performance, providing actionable insights across engagement, product adoption, renewal influence, expansion pipeline, and retention metrics.
- Manage email and client communication channels, including lifecycle nurture streams, onboarding journeys, and retention and expansion campaigns.
- Support client-facing programs, including webinars, events, and sales enablement initiatives, while ensuring consistent , high-quality brand experience.
Benefits
- Comprehensive benefits plan
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
