Sr Marketing Manager

EssilorLuxottica Group•Farmers Branch, TX

4d•Onsite

About The Position

The Partnership Program Sr Manager is responsible for providing leadership and direction to elevate EssilorLuxottica business through our partnership programs. This position will develop and implement effective strategies, business and marketing plans to enhance EssilorLuxottica business in close collaboration with key internal business stakeholders. This role is responsible for driving insights, communications and providing strategic input on the direction of the business and marketing plans. The role will have full ownership of partnership programs, working directly with the Director of Marketing, Partnership Programs, and working closely with our marketing and commercial partners. EssilorLuxottica is a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms. With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Requirements

Bachelor’s degree in Marketing or Marketing-related field required
7+ years marketing or brand or license management experience
Ability to build strong relationships with internal cross-functional teams and external groups
Ability to influence others and provide guidance to team members
Manage and support team and team development
Strong problem solving, analytical skills and understanding of analysis methods
Ability to convert analysis into insights, sustainable strategies, and actionable plans
Ability to think strategically and creatively
Excellent oral and written communication/presentation skills and attention to detail
Proven project management and multi-tasking skills

Nice To Haves

Experience in the eyewear industry or management of License brands

Responsibilities

Collaborate across functions to boost EssilorLuxottica sales through Partnership Program members, across lenses and frames.
Define and drive long- and short-term strategy and business objectives for EL.
Oversee sales performance and program KPIs and identify areas of opportunities and risk, as well as working with the key commercial leaders on assessments, action plans and promotions.
Lead the relationship with the field and sales activation with the objective of eyewear business understanding and delivering appropriate and effective marketing programs to support EL initiatives.
Manage ECP engagement in programs, leveraging benefit utilization insights from broader team to develop recommendations to drive program stickiness.
Manage final delivery and program execution process, adhering to compliance and program requirements.
Craft thorough communication strategies to ensure EssilorLuxottica products, services, and innovations remain forefront for iECPs.
Coordinate and build presentations to support speaking opportunities.
Develop and monitor the Marketing Budget by initiative.
Manage associate marketing manager responsible for program communications and trade media activation.
Manager marketing coordinator responsible for program compliance and execution.