Sr. Manager, Marketing

Crooked Media • Los Angeles, CA

9d • Hybrid

About The Position

Crooked Media is seeking a Sr. Manager, Marketing to lead marketing and PR efforts for the Crooked Media content slate and the Crooked brand. This role involves working with cross-functional partners and agencies to execute campaigns that drive demand and audience to the Crooked network, ultimately increasing brand awareness. The position includes managing one direct report, with potential for team growth. The role is based in Los Angeles and follows a hybrid schedule, with a preference for candidates based in or willing to relocate to Los Angeles.

Requirements

• 5+ years of experience in marketing and/or digital media.
• 2-3 years of experience managing people; a natural teacher and coach who holds direct reports to standards of excellence.
• Ability to model accountability and ownership over responsibilities and projects.
• Experience balancing budgets and using audience insights & data to inform work, ensuring efforts align with business goals and ROI.
• Experience working on ad creative across digital mediums (audio, video, social).
• Excellent verbal and written communication skills.
• Experience and ability to manage and foster relationships with creators, agents, and managers.
• Familiarity with Google Drive (Sheets, Slides) and Microsoft Office.
• Comfort using and/or learning reporting tools like Google Analytics, Shopify, Sprout Social, Mailchimp, Megaphone, etc.
• Strong understanding of the media landscape, including audio marketing (ad formats, audio feed specifications), digital advertising (mobile, influencer, paid social, display), and traditional channels (OOH, TV, press).
• Agility to work effectively in a fast-moving environment, managing multiple projects simultaneously while reacting quickly, dynamically, and strategically.
• Highly organized and entrepreneurial in spirit.
• Passion for Crooked’s content and mission.

Responsibilities

• Overseeing marketing for Crooked content, including new show launches.
• Managing the go-to-market strategy for new Crooked shows, creating innovative marketing campaigns to meet business and revenue goals.
• Collaborating across teams and with external partners on campaign planning, strategy, project management, and execution.
• Overseeing network and external marketing campaigns for Crooked’s full content slate (podcasts, digital series, creator program).
• Leading strategies to attract new audiences and engage existing ones.
• Achieving business goals through cross-functional teams, including managing a direct report on campaign strategy, positioning, and tactics.
• Managing day-to-day promotional integrations across podcasts and digital channels.
• Representing Crooked as the primary Marketing campaign contact internally and externally.
• Leading host and partner relations and presentations.
• Regularly updating stakeholders on progress and maintaining clear communication across content, social, revenue, and events teams.
• Working with external partners to drive audience and awareness across distribution partnerships (e.g., Crooked on MS NOW, SANEtv).
• Supporting the VP of Marketing in communications and PR planning for the Crooked brand and content slate.
• Crafting compelling narratives and pitches to increase the fame of the brand, content, and hosts.
• Developing narratives and positioning for Crooked’s brand, new content launches, hosts, and existing slate to drive awareness and affinity.
• Working closely with Crooked’s PR team, managing communications and team progress.
• Communicating company needs and developing rapid response pitches to capitalize on the news cycle.

Benefits

• Paid healthcare
• 401k match
• Generous vacation and paid leave including, sick, bereavement, pregnancy loss, and disability leaves
• 20 weeks of paid parental leave
• Commuter reimbursement or paid parking
• Communications stipend
• Professional development opportunities
• Offices are closed at the end of the year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed