Sr. Marketing Manager

Global Payment Holding Company•Rochester, NE

20h

About The Position

Global Payments enables millions of people to move money using payment solutions for credit, debit, prepaid, and merchant services, supporting over 3 million companies, 1,300 financial institutions, and 600 million cardholders. The company is driven by a passion for success and delivers best-in-class payment technology and software solutions. Heartland School Solutions, a division of Global Payments, is a leading provider of child nutrition management and school commerce solutions for K-12 schools in the U.S., aiming to build stronger operations for staff and engaging experiences for students and parents. The marketing team at Heartland School Solutions is responsible for telling the story of their products and shaping the division's voice, comprising strategists, creatives, writers, and brand ambassadors who demonstrate product value. They collaborate with sales, product development, and client services to create a cohesive brand experience and build customer loyalty. As the Sr. Marketing Manager, you will manage the go-to-market strategy, developing campaigns, content, and messaging to promote the brand and products. You are expected to have a strong understanding of current marketing trends and strategies, capable of leading integrated marketing campaigns from concept to execution, and working cross-functionally with Marketing, Sales, and Product Management to ensure timely and on-budget campaign launches.

Requirements

6-7+ years of related marketing experience
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Responsibilities

Plan, develop, and implement overall School Solutions marketing strategy
Develop marketing campaigns to generate new leads for sales team
Create marketing campaigns to nurture leads and increase lead conversion rates
Manage digital advertising channels to drive more inbound traffic to our website and digital content
Work with the the Lifecycle Marketing team and manage our B2C marketing presence to grow MSB parent engagement and increase annual transaction revenue
Work with Marketing team members to coordinate the creation of new marketing assets to support all digital and advertising campaigns
Track progress of campaign results and key marketing metrics to help the organization make informed, data-driven decisions
Work closely with stakeholders from all departments to find ways to refine our message and better connect with customers and prospects
Develop testing process to help us optimize our digital marketing content for better conversion rates
Analyze customer and lead/prospect data to find ways to better segment our audiences for future marketing campaigns