Sr. Marketing Manager, Lateral Interbody Fusion

Globus Medical•Audubon, PA

18d

About The Position

The Sr. Marketing Manager is responsible for downstream marketing activities for lateral interbody fusion products, including global product launches, sales and customer training, customer events, and collateral development. The role supports product development from launch through commercialization, defines market requirements for product lines, and manages products at various stages of development, including the existing portfolio, near-term launches, products pending FDA approval, and new products. It supports product lifecycle management, product roadmaps, surgical techniques, new-product training, and launch readiness with revenue goals in mind. The role shapes customer behavior and brand perception through strategy, messaging, and customer experience. It develops marketing campaigns and assets, supports clinical evidence generation and claims substantiation, manages key opinion leaders, and collaborates with sales, education, professional affairs, upstream marketing, and regional teams to execute and adapt marketing plans. The position also provides product expertise, guidance in sales situations, and coaching to other product managers. The successful candidate must be comfortable in clinical and/or laboratory settings and willing to travel up to 35%. The position requires regular sitting, climbing or balancing, and stooping, kneeling, crouching, or crawling; lifting or moving up to 10 pounds regularly and up to 25 pounds occasionally; and specified visual abilities. Reasonable accommodations may be made for individuals with disabilities.

Requirements

Typically requires at least 8 years of related experience with a bachelor’s degree, or 6 years of related experience with a master’s degree.
Experience in Product Marketing/Management.
Proficiency with Microsoft Office, including the ability to create presentations, analyze data, and write marketing and business plans.
Excellent written and verbal communication skills and confidence presenting to groups of customers, vendors, peers, and leadership.
Proficiency with clinical concepts and technical details, and ability to engage in meaningful decision-making conversations with surgeons, sales, marketing, training, and other corporate teams.
Attention to detail.
Self-starter.
Advanced critical-thinking and problem-solving skills.
Ability to collaborate effectively with cross-functional teams.
Willingness to travel up to 35%.
Comfort in a clinical and/or lab setting.

Responsibilities

Influence customer behavior and brand perception through strategy, messaging, and experience.
Attend trade shows, VIP surgeon events, spine surgeries, and labs to maintain a strong understanding of the market.
Develop and drive initiatives that increase brand awareness through clear and consistent messaging.
Work with Sales Training, Surgeon Education, and Professional Affairs teams to execute marketing plans.
Provide subject matter expertise for assigned products, supporting sales and customer training as well as clinical support, including troubleshooting and set logistics.
Lead management of key opinion leaders to execute promotional plans and clinical evidence strategies.
Lead product value messaging and claims substantiation through clinical evidence generation, and develop related marketing assets such as surgical techniques, sales collateral, and product in-service guides.
Provide guidance in key product sales situations, including surgeon engagements.
Develop and own multichannel marketing campaigns, including core content, messaging, and positioning for the procedural portfolio, ensuring alignment across regions.
Oversee regional marketing execution to ensure a consistent approach and strategy.
Coordinate with regions to adapt global downstream marketing strategies and campaigns to regional circumstances.
Share knowledge and coach other product managers to support their daily work.
Collaborate with upstream marketing on product launch plans, including customer segmentation and targeting, positioning, and value propositions.
Follow the company Code of Conduct, AdvaMed Code, MedTech Code, and other company policies; complete required compliance training and comply with applicable laws and regulations.
Represent the company professionally and uphold ethical business practices and socially responsible conduct in interactions with employees, customers, suppliers, and other third parties.