Sr. Marketing Manager, B2B

Early Warning Services • New York City, NY

3d • Hybrid

About The Position

At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses. Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment. Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship. Overall Purpose The Sr. B2B Product Marketing Manager e nsures that we reach the right audience , with the right message, through the right channels, at the right time to support our growth and awareness objectives . The role will serve as the marketing subject matter expert for the foundational identity and payments risk business line at Early Warning . This role will a ctively participate in new product launches and strategic initiatives to influence business outcome and will serve as a cross-functional leader and bridge among marketing, product, and sales , contributing a deep product knowledge and marketing perspective . Work ing closely with product marketing counterparts to define consistent, best practices and infuse customer learning into marketing strategy. This role will be a key strategic contributor to support defined business o bjectives .

Requirements

• Bachelor's degree in marketing or business administration , a related field or equivalent education/experience .
• Typically a minimum of 1 2 (twelve) years of progressive experience in marketing, B2B product marketing or related experience .
• Strong executive presence and ability to match message to audience.
• Excellent writing skills.
• Possess a strong foundational knowledge of modern B2B marketing strategies .
• Strong stakeholder engagement skills (inclusive of internal and external stakeholders including our network participants and owner banks and customers) with ability to absorb complex information from a variety of sources and synthesize it to create clear and compelling communications to a wide range of internal and external audiences.
• Experience working cross-functionally in a hybrid and matrixed environment to drive alignment and execute initiatives across marketing and cross-functional teams.
• Demonstrated business acumen and ability to understand and articulate the long-term market potential and persuasively communicate the business vision and opportunities for growth.
• Proven track record of surpassing objectives and delivering exceptional results.
• Advanced Proficiency in Microsoft Office Suite.
• Detailed-oriented with exemplary project management skills with the ability to break down complexity and clarify ambiguity to consistently deliver against goals and shifting priorities.
• Ability to work under pressure , pivot quickly, and manage multiple assignments with concurrent deadlines.
• Background and drug screen

Nice To Haves

• Financial services, fintech, internet security or highly regulated industry experience strongly preferred.

Responsibilities

• Customer-Centric Product Positioning and Messaging Creation: Develops deep knowledge of assigned solutions, understanding key customer pain points and product use cases that solve the se pain points. Develops and maintains robust messaging frameworks for assigned solution portfolio including key use cases, product benefits, and value propositions to ensure a consistent tone and style across all market activities. Crafts and tunes customer-centric value propositions and product positioning to key buyer personas at each stage of the buying journey, using competitive intelligence and customer insights to differentiate assigned solution suite in the market. Serves as the marketing subject matter expert for the foundational identity and payments risk business line at Early Warning.
• Go-to-Market Strategy: Plan s , develop s , and execute s comprehensive go-to-market strategies for product, feature, and initiative launches in close partnership with Product and Market Solutions teams. Inform s and educat es content and growth and acquisition teams about product road map, use cases, enhanced features, messaging, and business goals, ensuring that marketing strategy is aligned in support of product goals . O wns a portfolio of solutions and plays a key role in go-to-market strategy for launches related to assigned portfolio .
• Content Creation and Sales Enablement: Develops compelling solution narratives that are resonant with target audiences. In partnership with content and sales teams, consistently assesses efficacy of sales enablement content and tools and optimizes , prioritizing quality over quantity . Owns pitch decks for assigned solution portfolio, ensuring decks are customer-centric and consistently updated with the latest product messaging and new features/capabilities. Owns partner marketing enablement toolkits as needed/ assigned. In partnership with Market Solutions, provides sales team with training, tools, and resources to effectively sell solutions.
• Cross-Functional Collaboration: Embed with product managers to understand product features, benefits, target personas, and market conditions . Collaborate with marketing centers of excellence (content marketing, growth and acquisition) to ensure a cohesive marketing strategy. Partner closely with Market Solutions team and Customer Insights Product Marketing to understand and elicit the voice of the customer, ensuring it is central to all messaging. Partner closely with data and market research teams to monitor the competitive landscape, stay current with fraud trends impacting the financial services industry and the customers it serves, and surface best practices for product marketing. Collaborate with Legal team to ensure all messaging is compliant and reviewed before publishing.
• Risk Management: Support s the company’s commitment to risk management and protecting the integrity and confidentiality of systems and data.

Benefits

• Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
• Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
• 12 weeks of Paid Parental Leave
• Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees