Sr. Marketing Director - Institutional NA Loding, LTC, Facilities Segment, Portfolio & Innovation

Ecolab Inc.•St. Paul, MN

1d•$159,900 - $239,900

About The Position

Ecolab Institutional is committed to being a global leader across the Foodservice, Lodging, Long-Term Care, Education and Commercial Facilities markets we serve by driving sustainable, financial performance for Ecolab and our customers. We develop lifelong customer partnerships by consistently powering the outcomes that matter most for their business — delighted guests, protected reputations, and optimized operations. We do this through our comprehensive, innovative programs that help protect the health and safety of their spaces, customers, and employees and by delivering unmatched expert, science-based guidance and actionable insights to drive more proactive service and targeted training — supported by our winning culture, safe practices, and highly trained and engaged associates. The Sr. Marketing Director – Segment, Portfolio & Innovation will lead segment marketing, portfolio management, and innovation for Ecolab's Institutional North America Lodging, Long-Term Care, and Facilities business — a $1.2B+ business serving hotels, senior living and skilled nursing, education, government, and commercial spaces. This leader will own the product portfolio strategy across Ecolab-branded and distributor co-branded product lines, contribute to the overall business growth strategy and annual plan, and lead a team of marketers responsible for segment growth, portfolio management, and innovation commercialization. Working closely with Corporate Accounts, Field Sales, Research & Development, Marketing Communications, Finance, and Industry Relations, this leader will translate customer and market insights into differentiated value propositions, best-in-class programs, and a multi-year innovation roadmap that accelerates growth and category leadership.

Requirements

Bachelor's degree and 12–15+ years of progressive marketing, strategy, or commercial experience, preferably in business-to-business segment and/or portfolio marketing
7+ years leading and developing teams, with demonstrated success influencing and delivering in a matrixed organization
Track record of driving segment portfolio growth, lifecycle management, innovation, and digital-enabled marketing strategies at scale
Strong strategic, financial, and analytical skills; able to connect strategy to clear plans, decisions, and measurable outcomes
Ability to blend core marketing fundamentals with modern, data-driven practices and tools
Proven ability to influence and present to executive-level leadership

Nice To Haves

MBA in Marketing or comparable graduate degree
Business-to-business marketing experience in the Hospitality, Long-Term Care/Senior Living, Healthcare, Education, Government, Facilities Management, or Commercial Cleaning industries
Experience leading integrated segment, portfolio, and innovation strategies across manufacturer-branded and distributor co-branded portfolios
Experience building demand-generation engines and running integrated marketing campaigns
Experience integrating and leveraging digital capabilities to increase customer relevance and value delivery
Experience with external innovation, forging third-party relationships with potential partners, including start-ups and companies with complementary capabilities
Strong interpersonal and relationship-building skills with the ability to relate to influential people and complex organizational structures
Effective oral and written communication skills, organizational skills, attention to detail, and sound judgment in a fast-paced environment

Responsibilities

Contribute to the short-, mid-, and long-term marketing strategy for the business, supporting the annual operating plan, long-range planning, and investment prioritization.
Own the North America product portfolio strategy — including value propositions, innovation focus areas, program design, lifecycle management, and investment priorities — across Ecolab-branded and distributor co-branded product portfolios, in close partnership with the channel marketing team.
Manage the marketing budget aligned to segment activation and portfolio management, applying disciplined governance to maximize return on investment, and monitor customer, competitive, and market trends to identify growth opportunities and reduce risk.
Lead the innovation strategy and 3–5 year pipeline across core categories (Laundry, Surface Hygiene, Handcare, Floor Care, and Dilution Control), partnering with Research & Development and Digital to define roadmaps grounded in customer needs and business priorities.
Oversee major product and program launches, providing early-stage marketing leadership and governance to improve speed-to-market, focus, and success rates through a structured innovation process.
Lead portfolio assortment and lifecycle management across Ecolab-branded and distributor co-branded products — including program design, brand standards, and trademark governance — to meet annual sales and profit objectives.
Lead the go-to-market and sales activation strategy for the Lodging, Long-Term Care, and Facilities segments (including Education and Government) across Field Sales, Corporate Accounts, and Distribution, accountable for top-line growth, new customer gain, solution penetration, and retention.
Convert customer, market, and competitive insights into compelling positioning, messaging, and value propositions in partnership with Marketing Communications, and oversee integrated campaigns and sales enablement that balance near-term performance and long-term category leadership.
Serve as the "voice of the segments" and strengthen Ecolab's brand and industry influence through strategic partnership with industry associations (e.g., AHLA, Argentum/LeadingAge, ISSA) and top customers.
Lead, inspire, and develop a high-performing team of approximately 9 marketers across segment, portfolio, innovation, and sales activation roles, with deliberate succession planning and leadership development.
Serve as a senior member of the business Marketing Leadership Team, contributing to team priorities, talent decisions, and resource allocation.
Foster a culture of accountability, collaboration, inclusivity, and continuous improvement, and partner with peer marketing leaders on cross-segment and enterprise initiatives.