Sr. Director, Sales & Marketing NA, PTx

AGCO • Duluth, GA

4d • Remote

About The Position

The Sr Director, Sales & Marketing will be responsible for leading and executing PTx’s commercial strategy across designated markets. This role ensures strong alignment between sales, marketing, product management, and customer support to drive revenue growth, expand market share, and strengthen customer relationships. The role will serve as a key bridge between global strategy and local market execution.

Requirements

• Bachelor’s degree or equivalent experience in Business, Sales, Marketing, Agriculture, or related field.
• 7+ years of experience in commercial, sales, or business development roles, ideally within ag tech, agriculture equipment, or related industries and 3+ years leading teams.
• Strong understanding of precision agriculture, digital farming solutions, retrofit sales, and dealer/distribution networks.
• Proven success in developing and executing commercial strategies with measurable results.
• Excellent communication, negotiation, and relationship management skills.
• Strong analytical and financial acumen with the ability to interpret market data and P&L drivers.
• Commitment to travel as needed (both domestically and internationally) a minimum of 30-50%.

Responsibilities

• Develop and implement commercial plans aligned with retrofit and OEM strategic objectives.
• Drive market penetration, revenue growth, and profitability across product and service lines.
• Monitor and analyze market trends, competitor activity, and customer insights to identify opportunities.
• Partner with regional sales teams to deliver training, tools, and resources that support successful selling.
• Collaborate with marketing to ensure campaigns and messaging align with customer needs and value propositions.
• Support pricing strategy, discount structures, and channel programs to maximize sales effectiveness.
• Build strong relationships with dealers, distributors, and key accounts to enhance customer satisfaction and loyalty.
• Act as the voice of the customer in internal decision-making, ensuring solutions address real-world grower challenges.
• Partner with customer success and service teams to drive adoption and retention.
• Work closely with product management to influence roadmap priorities based on commercial insights.
• Collaborate with finance on forecasting, budgeting, and performance tracking.
• Align with operations to ensure supply and delivery meet market commitments.
• Track, report, and analyze commercial performance metrics, ensuring transparency and accountability.
• Recommend corrective actions to meet or exceed targets.

Benefits

• Health care and wellness plans
• Dental and vision plans
• Flexible and virtual work options (where available)
• 401(k) Savings Plan with company match
• Employee Stock Purchase Plan offering eligible employees the ability to purchase AGCO stock at a discounted price
• Paid holidays and paid time off
• Health savings and flexible spending accounts
• Reimbursement for continuing education
• Life insurance and other supplemental insurance plans

What This Job Offers

• Job Type: Full-time
• Career Level: Senior