Sr Marketing & Communications Associate
About The Position
The Sr Marketing & Communications Associate supports the Firm’s client relationship management (CRM) platform, LexisNexis InterAction, and its email marketing platform, Vuture. The role helps strengthen client development, enhance communications, and advance the Firm’s digital presence. Responsibilities include reviewing and validating CRM contact updates, managing marketing and working list folders, building searches and contact lists, handling list imports and exports, preparing business development reports, and analyzing CRM and email marketing data. The role also supports privacy compliance, contact-list integrity, data hygiene, and employee record changes in the CRM. The associate supports day-to-day Vuture administration, creates and deploys email campaigns and other communications, monitors campaign performance, and connects Vuture campaigns and forms with InterAction data. The position partners with Marketing, Business Development, Communications, and IT to ensure communications are effective, on-brand, and data-accurate.
Requirements
- Experience with CRM and email marketing platforms.
- Three years of LexisNexis InterAction experience.
- One year of eMarketing experience; Vuture experience preferred.
- Proficiency with Microsoft Office applications.
- Strong attention to detail and organizational skills.
- Ability to work independently, meet multiple tight deadlines, and deliver detailed, accurate work.
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Advanced Excel proficiency preferred.
Nice To Haves
- Bachelor’s degree in Marketing, Communications, or a related field.
- Vuture experience.
- Advanced proficiency with Excel.
Responsibilities
- Review and validate daily contact updates in the Data Change Management Inbox.
- Create and manage Marketing and Working List folders.
- Build complex searches to generate targeted contact lists.
- Manage list imports and exports.
- Develop and format Business Development reports upon request.
- Extract, analyze, and report on CRM and email marketing data to generate insights on events, client engagement, and business trends.
- Manage unsubscribe requests in compliance with the Firm’s privacy policy.
- Maintain compliance with global data privacy regulations and stay current on requirements and best practices.
- Maintain the integrity of critical contact lists for event and mailing communications.
- Support the Marketing Technology Specialist in maintaining accurate data for top clients and personnel, including building subsidiary company trees, researching contacts, and performing periodic data checks.
- Support data hygiene schedules, including duplicate cleansing, updating incomplete records, standardizing country fields, and merging address data.
- Process employee hires and departures in the CRM system.
- Support day-to-day Vuture administration, including basic user account setup and troubleshooting; escalate permissions and system-level configuration changes.
- Partner with Marketing, Business Development, Communications, and IT on effective, on-brand, and data-accurate communications.
- Create, test, and deploy email campaigns, newsletters, and other Firm communications using Vuture templates and tools.
- Monitor and analyze campaign performance using Vuture reporting features, including engagement rates and campaign effectiveness.
- Integrate Vuture campaigns and forms with InterAction lists, contacts, and fields to accurately track engagement, contact, and event data.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Disability insurance
- 401(k) with company match
- Life insurance
- Voluntary supplemental insurance coverages
- Parental leave
- Adoption assistance
- Tuition assistance
- Employer and partner discounts
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
