Sr. Marketing Automation Specialist (Hybrid)

American Medical Association•Chicago, IL

35d•$87,394 - $115,797•Hybrid

About The Position

The American Medical Association (AMA) is seeking a Sr. Marketing Automation Specialist for their Marketing & Membership Experience team. This hybrid role, based in Chicago, IL, requires three days a week in the office. The specialist will execute marketing automation strategies for acquisition and retention campaigns, supporting omnichannel efforts across various channels. The role involves managing digital campaign operations, performance analysis, and leveraging the full marketing technology stack, including Salesforce Marketing Cloud (SFMC), Marketing Cloud Personalization (MCP), Marketing Cloud Intelligence (Datorama), and Salesforce Data Cloud (DC), to optimize member engagement and ROI.

Requirements

Bachelor’s degree required concentration in computer science, business administration, marketing or related degree preferred; Master’s Degree a plus.
Minimum 5+ years’ experience in digital marketing required; experience with membership or subscription services a plus.
Extensive knowledge and demonstrated experience with Salesforce Marketing Cloud or similar marketing automation platform and the ability to drive adoption of new tools, improve processes, increase efficiencies, streamline marketing operations.
Demonstrated experience with database management concepts and best practices; including utilizing and managing large databases.
Demonstrated experience using customer data platforms such as Salesforce Data Cloud and personalization tools such as Salesforce Marketing Cloud Personalization or related technologies to unify customer data, analyze behaviors, and optimize marketing strategies across channels.
Excellent collaboration and communications skills working with both internal teams and external stakeholders; ability to interact effectively with all levels of management and must be able to communicate with both technical and marketing audiences.
Broad technical skills are necessary; thorough knowledge of technologies such as SQL, Excel, AMPscript, HTML/CSS is required.
Salesforce Marketing Cloud certifications are a plus.
Excellent analytical skills, root-causing problem-solving skills, process mapping and data modeling skills.

Nice To Haves

Master’s Degree a plus.
Experience with membership or subscription services a plus.
Salesforce Marketing Cloud certifications are a plus.

Responsibilities

Implement and monitor the performance and functionality of initiatives within the marketing automation roadmap, ensuring alignment with Salesforce technology investments.
Execute email marketing campaigns and monitor omnichannel campaign implementation, including SMS, digital ads, direct mail, fax and other channels.
Manage day-to-day priority MMX digital marketing campaign operations, ensuring timely and accurate execution across channels while maintaining high quality and compliance standards.
Develop and optimize automation workflows to enable the marketing team to efficiently launch campaigns with minimal manual intervention.
Contribute to process improvement initiatives by identifying areas where automation and operational efficiencies can enhance productivity and campaign effectiveness.
Leverage core features of Salesforce Marketing Cloud—including Automation Studio, Journey Builder, SQL, Einstein, and its data model—to drive results for MMX retention and priority acquisition campaigns.
Use Salesforce Data Cloud and Marketing Cloud Personalization to segment and activate audience data, to create more targeted and personalized campaigns.
Responsible for the deployment of multichannel campaigns and automation to streamline processes and improve efficiency.
Partner with project managers and marketing managers to ensure effective management of operations and campaign execution.
Build and maintain dashboards in Salesforce Marketing Intelligence to monitor performance and provide insights, leveraging custom reporting like SQL for advanced reporting needs.
Ensure a high level of service is provided to internal teams and business units with accurate and timely campaign execution and insights.
Stay up-to-date and knowledgeable about the full marketing technology stack with Salesforce Marketing Cloud, Intelligence, Data Cloud, and Personalization, to remain at the cutting edge.
Collaborate with digital marketing colleagues to ensure alignment across the broader digital marketing ecosystem.
Identify opportunities to integrate new tools and trends to enhance campaign performance and customer engagement.
May include other responsibilities as assigned.