Marketing Automation Specialist

Colorado Christian University

11d•$50,000 - $56,000•Remote

About The Position

The Marketing Automation Specialist is a full-time, remote position reporting to the Marketing Director for the College of Adult and Graduate Studies (CAGS)/CCU Online. The Marketing Automation Specialist oversees the content creation, coordination, strategy, maintenance, and delivery of email marketing for the College of Adult and Graduate Studies (CAGS)/CCU Online. This role uses Admissions software and systems, primarily our Customer Relationship Management (CRM) tool and our email automation tool. Daily responsibilities include data processing, creating content, email marketing, and strategic planning.

Requirements

Bachelor’s degree and at least 2 years of marketing experience.
Excellent computer skills and proficiency in Microsoft Office Suite and data management tools.
Salesforce CRM: Proven experience managing, customizing, and maintaining Salesforce CRM data including data management, reports, and dashboards.
Email Marketing: Hands-on experience with email marketing platforms like Salesforce Account Engagement or Marketing Cloud, including creating and managing email campaigns, strategy, automation, and analyzing performance metrics.
Automation & Workflow Creation: Ability to set up and optimize automated workflows, complex email drip campaigns, and nurturing sequences.
Openness and ability to research, analyze, and implement best practices for organizational effectiveness.
Excellent interpersonal skills and a collaborative team-oriented positive attitude.
Effective written and verbal communication skills with exceptional innovation and creativity skills.
Ability to think critically and creatively to effectively solve problems and create engaging content.
Fundamental knowledge of HTML/CSS.
Demonstrated project management and collaboration skills with self-starting and results-driven attitude.
Detail oriented mindset with an ability to work effectively on multiple projects and priorities simultaneously, while maintaining a high standard of quality.
Proven success managing marketing automation campaigns.
Demonstrated ability to work effectively as a team member and as an individual contributor.
A professional demeanor and good judgement with a high degree of spiritual maturity to handle confidential information discreetly.

Nice To Haves

Some graphic design experience preferred.

Responsibilities

Create and execute strategic, creative, and personalized email communication workflows for lead nurturing with Account Engagement and Salesforce.
Utilize reporting and data sets to optimize targeting, strategy, and efficiency.
Update, maintain, and add to catalog of lead nurturing email templates.
Forecast engagement strategies based on performance and industry insights.
Optimize email templates for mobile and desktop/browser viewing and email platforms.
Monitor integration between Salesforce and Account Engagement.
Maintain a clean and compliant database.
Create creative, compelling, professional, and visually appealing HTML emails and email templates.
Monitor and maintain brand integrity across all digital channels.
Compose effective professional and conversational emails that comply with the CCU Writing Style Guide and CCU’s marketing strategy.
Monitor email campaigns and optimize as needed.
Increase funnel activity by creating and sending compelling and effective emails.
Support day-to-day lead management operations by monitoring internal requests, troubleshooting routine lead record issues, and completing appropriate record maintenance within the CRM and marketing automation systems.
Set and meet quarterly engagement goals.
Maintain a data-driven approach to meet and exceed aggressive goals.
Troubleshoot technical issues.
Streamline workflows and create efficiency.
Work collaboratively with other marketing team members.
Perform data analysis and reconciliation, producing operational reports from internal and external databases.
Perform other duties and responsibilities as assigned to contribute to the growth and success of the University.