Marketing Automation Specialist

Anritsu•Allen, TX

1h•$110,000 - $120,000•Onsite

About The Position

Anritsu is a provider of innovative communications test and measurement solutions. Anritsu engages customers as true partners to help develop wireless, optical, microwave/RF, and digital solutions for R&D, manufacturing, installation, and maintenance applications, as well as multidimensional service assurance solutions for network monitoring and optimization. Anritsu also provides precision microwave/RF components, optical devices, and high-speed electrical devices for communication products and systems. The company develops advanced solutions for emerging and legacy wireline and wireless technologies used in commercial, private, military/aerospace, government, and other markets. As a Marketing Automation Specialist based in Texas you will have responsibility for working with internal customers and marketing team to identify business needs and implement solutions. You will support the B2B marketing team with campaign tracking, reporting, and analysis of key metrics.

Requirements

Bachelor’s degree required.
5+ years working in Salesforce and Pardot
Must know how to build reports/dashboards, create, manage and update lead scoring, rating and notifications, folder structures, campaign naming, Einstein analytics
HTML Required
Self- motivated and ability to self-manage.
Able to thrive in a dynamic, fast-paced environment.
Able to adapt and learn new things quickly.
Excellent communication skills.
Proven track record building partnerships with the users and Business owners.
Someone who will take ownership in their space.
Accountability
Customer Focus
Influencing Others

Nice To Haves

Pardot certification preferred
B2B Analytics experience preferred

Responsibilities

Own cleaning, management, and processing of lead lists alongside sales development team
Ensure data integrity of B2B contacts between our CRM (Salesforce) and marketing automation platform (Pardot)
Create reports and performance dashboards to help drive key strategic initiatives
Develop marketing campaigns and tactics including emails, landing pages, microsites using Pardot
Create and maintain lead and nurture reporting methodology, reports and dashboards, including performance metrics for all lead and nurture tracks and KPIs for overall program performance
Implement, design, assemble applications to support SF marketing applications including, lead management, communities, and execute scoring and routing of assignment rules for both customers and net-new prospects, including entry and transition logic and rules, track-specific treatment considerations, and disposition (routing) of leads that re-enter an active demand state
Document MAP implementation and marketing/lead nurturing processes, programs, procedures and support integration with other systems
Leverage personalization and the dynamic delivery of content to modularize lead nurturing programs by disqualification reason, persona, product or solution interest, geography and/or industry
Develop and maintain lead and nurture reporting methodology, reports and dashboards, including performance metrics for all lead and nurture tracks and KPIs for overall program performance including integration with CRM
Define segmentation criteria to manage lead lists and contact groups for nurture programs
Utilized Visualforce, JavaScript, HTML, CSS for various applications such as Form edits, Email templates and landing pages and tracking codes.
Evaluate new apps that would enhance the products we are using