Marketing Automation Specialist

FOUR SEASONS MASTER•Bedford Park, IL

1d•$65,000 - $85,000•Hybrid

About The Position

Four Seasons Heating & Air Conditioning, the largest and fastest growing HVAC company in the market, is seeking a motivated Marketing Automation Specialist ready to make an impact. You’ll lead the way in empowering our people and directly impact the future of our organization. This position will build, test, and run email & SMS campaigns and customer communication workflows. This is a daily execution-focused role in the Marketing Hub that turns contact strategies into active workflows, nurture sequences, landing pages, and segmented audiences. Individuals in this role ensure the right message reaches the right contact at the right time, and that every automation is optimized for success.

Requirements

Bachelor's Degree in Marketing, Digital Marketing, Data Analytics, or other business-related degree is preferred
2+ years’ hands-on experience working in HubSpot Marketing Hub
2+ years’ experience in lead-generation businesses; home services preferred
Solid email marketing & automation track record (workflows, A/B testing, reporting)
Demonstrated experience building complex, branching workflows and integrating email + SMS communications
Strong understanding of lifecycle stages, lead scoring, CRM data structures
Experience with HTML/CSS basics for light landing page or email template edits
High attention to detail
Solid organization and planning capabilities
Good written communication skills
Ability to manage multiple priorities in a fast-paced environment
Solid working knowledge of MS Outlook & Excel (Teams and SharePoint are pluses)

Nice To Haves

Experience with HubSpot connectors (Google Ads, SEMRush, or similar) a plus
Experience working with affiliate partner programs or Active Prospect a plus
HubSpot Marketing Hub, inbound marketing, email marketing certifications a plus
Experience with MS Visio, Lucidchart, or similar flowchart software a plus
Experience leveraging Chat GPT or Claude for business purposes a plus

Responsibilities

Build, test, and maintain multi-stage automated workflows in HubSpot (welcome, nurture, drip, transactional, post-sale, service reminders, re-engagements, etc.)
Troubleshoot and debug workflow logic, enrollment triggers, and timing to eliminate breakage and unintended contact paths
Document workflow logic so campaigns are auditable and repeatable
Build multi-touch nurture sequences aligned to buyer journey stages
Maintain email templates, personalization tokens, and dynamic content modules
Build and maintain active lists and static segments based on lifecycle stage, behavior, and engagement
Perform regular database hygiene (deduplication, property standardization, suppression list management)
Ensure compliant campaign targeting (including unsubscribe/consent logic)
Build and publish landing pages and forms for campaigns, events & content offers
Ensure consistent branding, mobile responsiveness, and conversion-optimized layouts
Execute A/B tests on subject lines, send times, content, and CTAs, and apply learnings to future sends
Monitor campaign performance (open rate, CTR, CVR, workflow drop-off) to inform continuous optimizations
Monitor and optimize email inbox deliverability
Build lead scoring models based on demographic and behavioral criteria
Monitor scoring thresholds and adjust as conversion and sales feedback come in
Manage lifecycle stage automation so MQL handoffs are clean and timely