Marketing Automation Specialist

Paychex • Cincinnati, OH

3d

About The Position

Plans and executes email campaigns through the use of the Paychex marketing automation system. Works closely with Product and Channel Marketing teams, as well as Enterprise Communications, in the planning and implementation of all marketing automation projects. Serves as a power user of the marketing automation system.

Requirements

• Bachelor's Degree in
• 2 years of experience in Relevant marketing data analysis experience, including Marketo/Eloqua or other relevant Marketing Automation Tool experience.
• 1 year of experience in Salesforce.com experience.
• Solid experience with HTML and Cascading Style Sheets (CSS).
• Experience with planning, set-up, execution, and management of targeted email campaigns and email nurture programs.
• Experience with A/B and multivariate testing.

Nice To Haves

• Communication
• Management
• Planning
• Sales
• Business Objectives
• Marketing
• Marketing Automation
• Salesforce
• Sales Prospecting
• Eloqua
• Auditing
• Automated Data Cleaning
• Data Analysis
• Paychex
• Adobe Marketo Engage

Responsibilities

• Administers the marketing automation system, including execution of email programs, to ensure efficiency, data quality, and accurate campaign flows.
• Partners with account teams to translate marketing requirements to create functional campaigns within marketing automation and CRM systems.
• Ensures all programs support best practices and benchmark results for communications quantity and frequency to avoid prospect/customer fatigue.
• Analyzes operational process to determine and implement new efficiencies.
• Manages Paychex’ email reputation and performance to ensure best practices are maintained. Routinely audits user practices to ensure compliance.
• Ensures data hygiene standards are maintained, including importing, exporting, updating, and cleansing data, as needed, to ensure quality.
• Ensures data hygiene standards are maintained, including importing, exporting, updating, and cleansing data, as needed, to ensure quality.
• Implements advanced marketing automation system features to improve email contribution to pipeline and revenue.
• Provides documentation and training to support end users.

Benefits

• medical coverage
• virtual wellness classes
• tuition reimbursement
• 401(k) + employer match
• adoption assistance
• financial assistance
• paid time off
• company holidays
• culture days
• work-life balance programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level