Marketing Automation Specialist

Wealth Enhancement Group

5d•$70,000 - $80,000•Remote

About The Position

The Marketing Automation Specialist supports the execution of campaigns such as the development and implementation of marketing and advisor engagement programs including prospect or client nurture programs, trigger-based communications, and general email campaigns and landing pages with forms. This role will grow to assist with specialized projects involving Marketing Cloud personalization. This is a Remote position. In the spirit of pay transparency, we are excited to share the base salary range for this position is $70,000.00 to $80,000.00, exclusive of bonuses and benefits. We encourage you to apply and provide us with your compensation expectations when you do. We're big on open conversations, so, let's have one.

Requirements

Bachelor's degree or equivalent, demonstrated through one or a combination of the following: work experience, training, military experience, education.
4 years of professional email marketing experience
Experience and/or technical expertise with the following or similar marketing automation tools: Salesforce Marketing Cloud (Exact Target) Eloqua, Pardot, or Marketo (Adobe Campaign).
Experience with Salesforce or other major CRM.
Strong communication, critical thinking, problem solving, prioritization, organization, and project management skills.
Developed and deployed A/B testing measurements and results.
Proficient knowledge of Microsoft Windows and Office Suite.
Proficient at using AI and digital tools

Nice To Haves

Experience in financial services industry is a plus, but not required
Experience writing SQL queries preferred.
Experience in using universal control groups for extracting insights (preferred).
Certified Salesforce Marketing Cloud Specialist certification (or willingness to achieve certification within first year).

Responsibilities

Use Marketing Automation to build and test various types of engagement plans for the channels of email, direct mail, and SMS.
Collaborate with paid media, integrated marketing to build, implement, analyze, and optimize workflows through marketing automation platform (Marketing Cloud).
Acts as “first responder” to trouble-shoot marketing automation technology issues and escalate as needed.
Build basic performance reports for our acquisition and engagement programs using Dataroma in Marketing Cloud.
Perform list counts as requested.
Build marketing cloud audiences (prospect, client, and MCP segment sources).
Report segment improvements to Director of Marketing Automation.
Conduct A/B testing on an ongoing basis.
Make recommendations to improve performance KPI’s and audience accuracy.
Establish best practices for Marketing Cloud and development of emails.
Use approved AI and digital tools to simplify work, improve service quality, and increase efficiency, while validating outputs for accuracy, privacy, and business alignment.
Identify and escalate inaccurate information and knowledge gaps, or issues related to digital tools

Benefits

Training and professional development
Medical, dental and vision coverage (Available to full-time employees and their families)
Health Savings Account (HSA) with employer contribution and Flexible Spending Accounts (FSA) for medical, dependent, and transit expenses
Life and AD&D insurance – employer paid and voluntary options
Short-term and long-term disability, workers compensation – employer paid
401k with match and profit sharing
Wellness programs and resources
Voluntary benefits, including pet insurance
18 days of paid time off (PTO), accrued annually (25 PTO days after 4 years of service)
12 paid holidays each year (10 pre-determined and 2 floating days)
Paid parental leave and paid caregiver leave (Caregiver leave available after 6 months of tenure)
Reimbursement for tuition, licensing, and other credentials (Available after meeting service requirements)