Senior Marketing Automation Specialist

Anteriad

11d•Remote

About The Position

Anteriad is a B2B solution provider focused on helping marketers make data-driven business decisions. They address challenges from customer acquisition to demand generation and account-based marketing, with data at the core of their operations. The company is seeking a Senior Marketing Automation Specialist & Account Manager with extensive experience in Oracle Eloqua and HubSpot to join their team. This role involves being a primary partner for enterprise B2B clients, managing both account management and the tactical execution of marketing campaigns. The specialist will plan, build, deploy, and analyze complex campaigns while ensuring client projects run smoothly and on schedule. Anteriad's culture emphasizes continuous improvement and employee growth, offering a flexible work environment.

Requirements

5+ years of hands-on, daily technical configuration and campaign deployment experience specifically within Oracle Eloqua.
3+ years of hands-on HubSpot experience, including workflows, lists, and reporting.
Deep understanding of complex B2B buying lifecycles, lead routing protocols, account-based marketing (ABM), and revenue operations (RevOps).
3+ years in an agency or client-facing corporate role with proven success managing client communication, expectations, and feedback loops.
Strong working knowledge of HTML/CSS for email rendering, advanced Microsoft Excel for data management, and native CRM integrations.
Strong understanding of email deliverability best practices and global data privacy regulations (GDPR, CCPA, CAN-SPAM).
Strong understanding of relational databases and data structures (not just platform UI knowledge) — able to reason deduplication and segmentation logic in a way that transfers across marketing automation/selection tools, not tied to Eloqua or HubSpot specifically.

Nice To Haves

Oracle Certified Eloqua Master or Luminary status is highly preferred.
HubSpot certifications (Marketing Software, Workflows) a plus.
Experience migrating between or running parallel Eloqua/HubSpot instances is a strong plus.

Responsibilities

Serve as the day-to-day trusted advisor for assigned B2B client accounts, managing project intake, timelines, and deliverables.
Partner with clients to plan their marketing roadmaps, translating high-level business goals into production-ready Eloqua campaign briefs.
Manage project scope, set realistic timelines, and lead regular status meetings to keep clients aligned and informed.
Manage client expectations on timelines and scope, and navigate a client's internal legal, compliance, or brand review processes.
Design, test, and execute complex, automated multi-step nurture programs, event-triggered streams, and batch emails using Eloqua Campaign and Program Canvases.
Build and maintain HubSpot workflows, lists, and reporting; experience migrating between or running parallel Eloqua/HubSpot instances is a strong plus.
Code, edit, and troubleshoot responsive HTML/CSS email templates, landing pages, and web forms that match client brand standards.
Implement advanced B2B lead scoring, custom data objects (CDOs), automated segmentation, and bidirectional CRM synchronization (Salesforce, Microsoft Dynamics, or Oracle CX).
Generate performance reports, analyze key metrics (deliverability, engagement, conversion), and present actionable optimization strategies to clients.