Sr Marketing Automation Specialist

Paychex•Cincinnati, OH

About The Position

Makes strategic recommendations governing the Paychex marketing automation system. Works closely with corporate marketing, Salesforce COE, sales operations, and sales to architect the marketing automation framework, including lead scoring, lead nurturing, and email marketing. Serves as strategic administrator of the marketing automation system. Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.

Requirements

Bachelor's Degree - Required
5 years of experience in Relevant marketing data analysis experience, including Marketo/Eloqua or other relevant Marketing Automation Tool experience.
3 years of experience in Salesforce.com experience.
3 years of experience in Data management in and out of modern CRM or marketing automation platforms.

Nice To Haves

Marketo Certified Expert - Preferred

Responsibilities

Administers the marketing automation system, including strategic program design, data integrity standards, and systems optimization.
Partners with corporate marketing and sales stakeholders to understand the buyer's journey, ensuring long-term availability of data from lead to prospect to client.
Works across business units to coordinate the general pace of marketing communications, making strategic recommendations to ensure clients and prospects are appropriately contacted based on frequency, messaging, and overall experience.
Creates programs and processes that self-audit; makes recommendations to improve those processes at regular intervals.
Serves as email marketing expert across divisions, providing strategic support and guidance, as needed, with regard to best practices, reputation management, and technical specifications regarding email and email compliance.
Sets data hygiene standards for importing, exporting, updating, and cleansing data; monitors data hygiene in and out of the marketing automation platform.
Provides documentation and training to support marketing automation specialists.
Maintains annual roadmap for marketing automation platform based on strategic marketing goals and business objectives.