Sr Marketing Automation Specialist

Freeman•Dallas, TX

9d•Hybrid

About The Position

The Freeman Company is seeking a hands-on Marketing Automation Specialist to manage the daily operations of their Marketo Engage instance, supporting the Sparks and 3D Exhibits brands. This role is crucial for executing owned channel campaign activities, collaborating with campaign marketing teams to build, launch, and report on Marketo marketing automation programs across email, digital, and events. The ideal candidate is proficient in Marketo, values clean and efficient builds, and excels in a fast-paced environment where attention to detail impacts campaign success. This position is part of a broader multi-brand Salesforce consolidation and an evolving Marketo instance, making comfort with change and a forward-thinking approach to AI in campaign processes valuable. The role supports the Marketing team and offers a hybrid work schedule, typically requiring 2-3 days per week in the North Dallas office.

Requirements

5+ years of hands-on Marketo Engage experience with demonstrated ownership of day-to-day platform operations.
Bachelor's Degree from an accredited four year college or university is required.
Proven ability to build and launch end-to-end Marketo programs — emails, landing pages, forms, smart lists, and campaigns.
Working knowledge of marketing strategy fundamentals, with the ability to proactively advise campaign leads and stakeholders on ways to strengthen program performance.
Understanding of what makes an event program effective end-to-end — invite strategy, reminder cadence, and post-event follow-up — not just the mechanics of registration flows.
Understanding of how digital programs should hand off into nurture, building programs that keep a lead moving through the funnel rather than dead-ending after a single touch.
Experience with Marketo event program management, including registration flows and attendee list management.
Familiarity with Salesforce CRM integration and maintaining sync hygiene between platforms.
Strong attention to detail with a habit of self-QA before handoff.
Comfortable managing multiple stakeholders and competing priorities in a fast-moving environment.
Working knowledge of email deliverability fundamentals (sender reputation, spam triggers, list hygiene) to protect the health of a shared sending instance.
Understanding of email compliance and consent basics (CAN-SPAM, CASL, GDPR).
Experience running A/B tests (subject lines, send times, CTAs, etc.) to continuously improve program performance.
Strong written and verbal communication skills for working directly with campaign marketing stakeholders.
A curious, forward-thinking mindset toward using AI to improve marketing automation workflows.

Nice To Haves

Marketo Certified Expert (MCE) certification, or actively in progress.
Basic HTML/CSS knowledge for email and landing page troubleshooting.
Experience working in a multi-brand or enterprise marketing environment.
Hands-on experience with AI tools in a marketing automation context (e.g., AI-assisted QA, content generation, or reporting).
Familiarity with intake/work management tools (e.g., Workfront) and webinar platforms (e.g., Zoom, ON24).
Experience using dynamic content and personalization tokens to tailor programs by audience segment.

Responsibilities

Own day-to-day Marketo execution across a shared instance supporting Sparks and 3D Exhibits, including Marketo program creation, email builds, landing page development, and reporting.
Partner with campaign marketing teams to translate campaign briefs into fully built Marketo programs, ensuring assets are set up correctly, QA'd, and deployed on schedule.
Build and manage email, digital, and event Marketo programs end-to-end, maintaining accurate Salesforce sync and keeping program costs updated throughout the campaign lifecycle.
Serve as the primary Marketo point of contact for campaign marketing stakeholders, fielding requests, managing timelines, and driving execution.
Collaborate with the Analytics & Insights team on campaign reporting and attribution, and stay closely aligned with the ongoing Marketo/Salesforce consolidation initiative as the instance evolves.
Bring a forward-thinking approach to AI-assisted workflows, using AI tools to speed up program builds, QA, and reporting where it makes sense.
Advise campaign marketing teams and campaign leads on ways to enhance program performance and structure, drawing on working knowledge of marketing strategy.
Maintain naming conventions and program taxonomy across the shared instance so campaigns, programs, and UTMs stay consistent and reportable across both brands.
Manage list hygiene, including deduping, suppression lists, and bounce/unsubscribe processing, to keep the shared database clean and compliant.
Set clear turnaround expectations for intake requests and triage competing priorities across Sparks and 3D transparently.
Document processes and support backup coverage so platform operations continue smoothly during PTO or absences.