Sr. Marketing Automation Specialist — Digital Experience
About The Position
EBSCO Information Services (EBSCO) is seeking a Sr. Marketing Automation Specialist to shape digital journeys that connect website engagement with ongoing marketing interactions in HubSpot. This role involves integrating marketing automation, personalization, behavioral data, conversion optimization, and lead activity to create coordinated experiences for prospects. The specialist will also explore opportunities to leverage AI and emerging marketing technologies to enhance these experiences. The position bridges digital experience and marketing operations, focusing on the effective connection of digital touchpoints to HubSpot and supporting measurable customer journeys, rather than website design or content creation.
Requirements
- 7+ years of experience in Marketing Operations or Marketing Automation
- 2+ years of direct hands-on experience with HubSpot Marketing Hub
- Experience designing and managing complex HubSpot workflows and nurture programs.
- Understanding of forms, landing pages, segmentation, personalization, and digital conversion
- Experience working with digital advertising platforms that drive traffic into digital marketing experiences
- Strong analytical, troubleshooting, and documentation skills.
Nice To Haves
- HubSpot certifications in Marketing Hub and related areas
- Experience with website analytics and digital experience optimization
- Experience with personalization and experimentation
- Experience supporting B2B or global marketing organizations
- Experience in applying AI capabilities to marketing automation
- Familiarity with CRM or ERP integrations, including platforms such as NetSuite
- Familiarity with tracking scripts, tag management and web development concepts
Responsibilities
- Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
- Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
- Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
- Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
- Establish standards for website-to-HubSpot tracking and data collection to support segmentation, automation, and lead nurturing.
- Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities, and identify opportunities to use AI and automation to improve personalization, conversion, digital engagement, and marketer productivity.
- Help define high-value digital engagement and partner with the team to determine which behaviors should contribute to lead scoring and qualification.
- Maintain QA and documentation for major automations, including dependencies, triggers, and business rules.
Benefits
- Hybrid or remote work models
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
