Sr. Digital Marketing Specialist

Interstate Batteries•Dallas, TX

About The Position

The Sr. Digital Marketing Specialist will support the strategy, execution, and analysis of all digital properties, with an additional focus on our All Battery Center (ABC) locations. This role will support the digital needs for select internal business units and franchise locations to drive organic growth and business goals.

Requirements

Bachelor’s Degree from an accredited college or university required.
3+ years of experience in digital marketing, content authoring, and SEO strategy with a focus on hyper-local and product organic growth.
Strong analytical skills and critical thinking skills with the ability to translate complex data, financials, consumer, and marketplace insights into actionable recommendations.
Both self-motivated and able to partner and collaborate across teams, functions, business units, and agencies.
Experience managing and executing multiple projects with excellence within time-sensitive deadlines under moderate supervision.
Agile team experience preferred.
Strong project management skills and comfort in dealing with ambiguity.
Up to date with the latest trends and best practices in online marketing and measurement.
Solid knowledge of Content Management Systems (CMS) and web analytics tools (e.g., Google Analytics).
Excellent written and verbal communication and presentation skills.
Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook).

Nice To Haves

Experience with Sitecore CMS is a plus.
PowerBI is a plus.
Experience with franchise systems is a plus.

Responsibilities

Coordinate the digital, hyper-local organic growth strategy for our ~170 All Battery Center stores.
Support the overall enterprise organic growth strategy for IB.com, Costco, and other sites, including content authoring in Sitecore CMS.
Identify marketplace trends and best practices to optimize online marketing performance.
Partner with our internal creative agency, GreenTop, to build the content strategy and business goals for the GreenLight Blog.
Manage the enterprise and ABC product and location listings on IB.com and local listing sites (Google, Apple, Yelp, etc.).
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Proactively collaborate cross-functionally and manage relationships with digital agencies and vendors.
Utilize User Interface/User Experience (UI/UX), Search Engine Optimization (SEO), and emerging technologies to enhance our online presence and increase traffic to our websites.
Manage franchisee communication and maintain relationships with franchisees by proactively sharing the digital strategy (calls, emails, webinars, newsletters, etc.).
Partner closely with the other ABC-focused Team Members to drive the business goals for our franchisees.
Support the enterprise’s digital strategy execution and ensure alignment between business units.