Digital Marketing Specialist

Harkins Theaters•Scottsdale, AZ

3d•Onsite

About The Position

With 93 years of experience, Harkins Theatres is looking for a Digital Marketing Specialist responsible for optimizing paid advertising campaigns across Google and other paid media platforms, and utilizing the CMS to maintain and optimize the Harkins website/app. The Specialist also owns the GA4 reporting and Google Tag Manager strategy. Harkins Theatres has become the largest independently owned theatre company with 32 theatre locations in four states and more than 90 years of rich history.

Requirements

Bachelor's degree in related field and 2+years experience in digital marketing.
Google Ads certification and GA4 experience required.
Strong project management and analytical skills.
Displays a solid understanding of digital marketing and how to integrate emerging technologies into overall company marketing strategy.
Analytical skills, a creative mindset and the ability to collaborate cross-functionally with marketing and IT teams.
Able to multi-task and navigate aggressive deadlines.
Organized with a strong attention to detail and ability to exercise judgment and discretion in maintaining and communicating confidential and sensitive information.
Microsoft Excel, Word, Outlook, PowerPoint, and internet research.
Google Analytics experience is a must.
Exceptional verbal and written English communication skills.
Able to work independently and/or with a team.

Nice To Haves

Experience in SEO, PPC, email marketing, and social media a plus.

Responsibilities

Develops and optimizes campaigns across Google Ads and other paid media platforms, including budgeting, targeting, and reporting.
Monitors daily spend, adjusts bidding strategies, and manages budgets for paid ads.
Designs web/app pages and guest journeys to increase ticket sales, guest engagement, and brand awareness.
Analyzes user behavior and marketing performance to inform strategic decisions as well as provide actionable insights to improve user engagement and increase conversions.
Identifies areas of opportunity in website/app user journeys, flagging any shifts in behavior or technical problems.
Works in concert with IT for GA4 and Google Tag Manager in providing reporting and recommendations to leadership to optimize web, app and ad performance.
Owns SEO strategy by identifying technical, on-page and content optimization opportunities to improve organic visibility, search rankings and discoverability.
Works cross-departmentally to intake company initiatives, programs, and support with a calculated digital promotional package.
Collaborates with the IT team on new development projects and upcoming platform improvements.
Regular attendance and physical presence at the work site.