Sr. Manager, Website Personalization and Optimization

Thomson Reuters•Eagan, MN

7d•Hybrid

About The Position

This role is for an experienced Sr. Manager who will own the end-to-end strategy, capability building, and execution of the personalization program for Thomson Reuters' digital properties. The position requires a blend of strategic thinking and hands-on execution, focusing on elevating the digital experience through strategic personalization. The Sr. Manager will serve as the primary domain expert and strategic partner to the Senior Director of Web Experience Strategy & Optimization, translating business goals into a concrete roadmap, moving the organization towards sophisticated audience segmentation and journey customization, and building foundational capabilities in data infrastructure, audience layers, personalization frameworks, testing approaches, and technology architecture. This role also involves articulating the business case and ROI of personalization investments, partnering with leadership on stakeholder alignment, and owning the operationalization of the program through defining processes, workflows, and governance. The Sr. Manager will translate business requirements into technical specifications, drive continuous testing and learning, and guide a team of optimization specialists. Cross-functional alignment and influence with various teams, including Digital Product Managers and technical teams, are crucial for success.

Requirements

8-10+ years in digital marketing, web personalization, optimization, or related roles.
5+ years driving web personalization activities across large organization; ideally leveraging Adobe Target.
3+ years managing and developing teams, including coaching across different experience levels.
Track record of successfully building personalization capabilities or programs from the ground up, or significantly expanding and maturing existing programs.
Experience translating personalization strategy into operational roadmaps and delivering against them.
Hands-on expertise with personalization technology stack from Adobe or other equivalent platforms, such as: Adobe Target (decisioning engine), Adobe Audience Manager (audience segmentation and activation), Adobe Analytics (measurement and insight), and Adobe Experience Manager.
Experience with A/B testing and experimentation methodologies.
Deep understanding of how to segment audiences, build and activate audience segments, configure targeting rules, and measure personalization impact across digital properties.
Understanding of data strategy, data governance, and audience activation platforms.
Success working in complex, matrixed organizations and influencing across reporting lines without direct authority.
Domain Expertise: You think in frameworks about personalization maturity, audience segmentation, content targeting, and testing methodologies.
Deep understanding of data architecture — how data flows through CDPs, how analytical tagging structures support both business reporting AND optimization/testing, and how audience activation works technically.
Understand the technology stack deeply enough to advise on data strategy and capability roadmap, but you can translate technical concepts into business language.
Execution Operator: You know how to turn strategy into concrete programs with clear phases, dependencies, and success metrics.
Independent and Self-Directed: You understand the business context, you anticipate what needs to happen, and you take action.
People Leader: You can manage diverse personalities and experience levels. You coach people, set clear expectations, hold boundaries, and create psychological safety.
Strategic Communicator: You can explain complex technical and strategic concepts to non-technical audiences.
Business Learner: You absorb organizational context quickly. You understand different customer journeys and business models.
Cross-Functional Influencer: You can work effectively with teams that don't report to you. You build credibility, coordinate dependencies, and create alignment without formal authority.

Nice To Haves

Experience in B2B or enterprise software is a plus.
Familiarity with marketing automation platforms and email personalization.
Background in web development, statistics, or analytics.
Experience presenting to executive leadership.
Proven track record of developing high-performing teams.
Experience using AI to advance personalization capabilities.

Responsibilities

Own the personalization strategy and vision for Thomson Reuters' digital properties, translating high-level business goals into a concrete, sequenced roadmap.
Move the organization from one-size-fits-all messaging toward more sophisticated audience segmentation, content targeting, and journey customization.
Build the foundational capability roadmap: data infrastructure, audience layers, personalization frameworks, testing approaches, and technology architecture.
Articulate the business case and ROI potential of personalization investments, translating technical capabilities into business outcomes across different customer journeys.
Partner with the Senior Director on top-level stakeholder alignment, business strategy translation, and executive communication.
Own the operationalization of the personalization program: define processes, workflows, governance, and ways of working.
Build the personalization roadmap in partnership with Digital Product Managers and other stakeholders, defining specific use cases, sequencing, dependencies, and resource requirements.
Translate business requirements into technical specifications with particular attention to data strategy and instrumentation.
Drive continuous testing and learning around personalization approaches.
Own the learning engine—create documentation, maintain learning repositories, and produce artifacts that increase organizational knowledge about personalization & optimization successes, learnings, and best practices.
Guide the Program Manager on program cadence management, milestone tracking, risk surfacing, and dependency management.
Leverage AI-native tools to enable personalization and speed to market.
Lead a high-performing team of junior and experienced optimization specialists, setting clear expectations and creating a culture of continuous learning and growth.
Coach team members on both technical depth and soft skills.
Build strong interpersonal skills: demonstrate emotional intelligence, establish psychological safety, and maintain clear boundaries.
Develop deep knowledge of each team member's potential and create growth opportunities.
Partner with the Program Manager on day-to-day operations, but own the team's direction, culture, effectiveness, and contribution to organizational objectives.
Partner closely with Digital Product Managers and other marketing partners to understand business requirements and translate them into personalization opportunities.
Coordinate across multiple reporting lines to ensure alignment on personalization strategy, shared standards, and data requirements.
Serve as the translator between business stakeholders and technical teams.
Escalate dependencies and blockers to Senior Director when cross-functional alignment needs organizational-level resolution.

Benefits

Hybrid Work Model
Flexibility & Work-Life Balance
Work from anywhere for up to 8 weeks per year
Career Development and Growth
Grow My Way programming
Skills-first approach
Industry Competitive Benefits
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
Two paid volunteer days off annually
Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Market competitive health, dental, vision, disability, and life insurance programs.
Competitive 401k plan with company match.
Competitive vacation, sick and safe paid time off.
Paid holidays (including two company mental health days off).
Parental leave.
Sabbatical leave.
Optional hospital, accident and sickness insurance paid 100% by the employee.
Optional life and AD&D insurance paid 100% by the employee.
Flexible Spending and Health Savings Accounts.
Fitness reimbursement.
Access to Employee Assistance Program.
Group Legal Identity Theft Protection benefit paid 100% by employee.
Access to 529 Plan.
Commuter benefits.
Adoption & Surrogacy Assistance.
Access to Employee Stock Purchase Plan.