Website Manager

Apollo Theater Foundation, Inc.•New York, NY

2d•$70,000 - $90,000•Hybrid

About The Position

The Apollo Theater seeks a highly organized, detail-oriented, and technically skilled Web Manager to oversee the day-to-day management, publishing, optimization, and performance of the organization's digital ecosystem. This role will serve as the primary steward of Apollo's public-facing website, ensuring that digital experiences effectively support ticket sales, audience engagement, fundraising, memberships, educational initiatives, and institutional communications. The Web Manager will be responsible for maintaining website content, developing landing pages, implementing SEO best practices, conducting quality assurance, and coordinating cross-functional digital projects. As Apollo enters a new chapter of growth and expands programming across its campus, this role will play a critical part in ensuring that the website remains engaging, accessible, scalable, and aligned with organizational goals. The ideal candidate combines technical website management expertise with a strong understanding of digital marketing, user experience, analytics, and content operations.

Requirements

Minimum of 3 years of experience managing websites, digital properties, or content management systems.
Demonstrated experience working within Webflow and administering website content at scale.
Working knowledge of HTML, CSS, and basic JavaScript.
Familiarity with website publishing workflows, SEO best practices, content operations, and user experience principles.
Proven ability to manage multiple initiatives simultaneously while maintaining strong attention to detail.
Excellent written, verbal, organizational, and cross-functional collaboration skills.
Ability to independently identify issues, recommend solutions, and execute digital improvements.
Interest in arts, culture, audience engagement, storytelling, and mission-driven organizations.

Nice To Haves

Experience with HubSpot, Google Analytics 4 (GA4), Google Tag Manager, and website analytics platforms.
Familiarity with e-commerce platforms such as Shopify.
Experience supporting ticketing, fundraising, membership, or digital marketing initiatives.
Experience within arts and culture organizations, nonprofits, entertainment, media, or mission-driven institutions.
Knowledge of accessibility standards, conversion rate optimization, audience engagement strategies, and digital content planning.
Familiarity with marketing automation and CRM-integrated web experiences.

Responsibilities

Serve as the primary administrator for Apollo's website and Webflow content management system.
Create, update, and publish event pages, landing pages, campaign pages, and institutional content across the Apollo website.
Ensure website content remains accurate, timely, brand-aligned, and optimized for user engagement.
Maintain website architecture, navigation, page hierarchy, and content organization to support audience discovery and ease of use.
Support high-volume publishing needs associated with performances, festivals, educational programming, fundraising campaigns, memberships, and special initiatives.
Support continuous improvements to user experience, navigation, usability, and conversion performance.
Ensure web content and digital experiences adhere to accessibility standards and best practices.
Monitor and improve website performance across mobile, tablet, and desktop experiences.
Collaborate with marketing and growth teams to optimize calls-to-action, landing page performance, ticket purchase flows, donation experiences, and user journeys.
Recommend and implement enhancements that increase audience engagement, content discovery, and website effectiveness.
Implement SEO best practices across website content, pages, and campaigns.
Manage metadata, URL structures, internal linking strategies, page hierarchy, and image optimization.
Partner with content, communications, and marketing teams to support editorial, campaign, and storytelling initiatives.
Contribute to content growth strategies that increase visibility, website traffic, and audience acquisition.
Analyze organic search performance and recommend opportunities for improvement.
Conduct regular QA testing across browsers, devices, and operating systems to ensure a consistent user experience.
Identify, troubleshoot, and coordinate resolution of website functionality issues and technical concerns.
Work closely with developers, designers, and external partners on website enhancements and maintenance projects.
Maintain website standards, publishing procedures, and operational documentation.
Monitor website performance, uptime, technical integrity, and overall functionality.
Support digital initiatives related to ticket sales, fundraising, memberships, education programs, retail, and institutional communications.
Partner with Marketing, Communications, Development, Programming, Education, Audience Services, and Operations teams to ensure successful project execution.
Assist with website and landing page launches tied to performances, campaigns, sponsorships, donor initiatives, and major organizational announcements.
Manage digital requests and ensure timely implementation of website-related priorities across the organization.