Website Operations Manager

W J DEUTSCH & SONS LTD•Stamford, CT

1d•Hybrid

About The Position

Deutsch Family Wine and Spirits is seeking a Website Operations Manager. This role will serve as the primary owner of our portfolio of brand websites, overseeing website operations, support, enhancements, and redesign initiatives across the organization. The position will lead website-related work from intake through execution, partnering closely with Marketing, Brand teams, Digital agencies, and Technology partners to deliver high-quality digital experiences that support business growth and customer engagement. In addition, this individual will be expected to perform hands-on website administration, troubleshooting, support ticket resolution, and routine website enhancements directly within the platforms, helping improve speed-to-market and reduce reliance on agency resources for operational work. The ideal candidate combines strong project management, stakeholder management, and website platform expertise, serving as the bridge between business needs and technical execution.

Requirements

Bachelor's degree in Business, Information Systems, Computer Science, Digital Marketing or related field
5+ years of experience managing websites, digital platforms, and web operations
Experience leading website redesign projects and coordinating cross-functional digital initiatives
Demonstrated expertise with Shopify (Shopify Plus and Hydrogen experience preferred)
Strong project management and vendor management experience
Experience working with external agencies and development partners
Demonstrated ability to translate business requirements into actionable website solutions
Experience maintaining and administering modern website platforms and CMS solutions
Strong understanding of website technologies, integrations, APIs, web hooks, and digital ecosystems
Working knowledge of HTML, CSS, Javascript, and website troubleshooting methodologies
Experience with Google Analytics, Google Tag Manager, SEO, GEO, and website performance optimization

Nice To Haves

Experience with CMS platforms including WordPress
Familiarity with Klaviyo, Mailchimp, DAM, PIM, and content management ecosystems
Understanding of digital advertising technologies (advertising pixels, etc.)
Structured thinker, effective communicator with excellent written and verbal communication skills
Excellent attention to detail, strong strategic thinking, creative problem solving, and analytical skills
Ability to establish strong cross-functional, collaborative relationships with business and technology partners
Ability to be a self-starter with drive to take ownership of projects and see through to completion
Ability to combine curiosity and persistence to unravel seemingly complex problems and get to the root problem or challenge.

Responsibilities

Serve as the primary owner of the DFWS website portfolio across multiple brands.
Oversee day-to-day website operations, ongoing enhancements, support activities, and platform health.
Ensure site stability, performance, uptime, governance, and operational continuity.
Manage content publishing processes, website configurations, redirects, forms, integrations, and platform administration.
Coordinate with business stakeholders and technology teams to resolve website-related issues and requests.
Lead website redesign projects from discovery through launch using project management methodologies that are specific to DFWS.
Facilitate discovery sessions, requirements gathering, stakeholder alignment, content planning, testing, and launch activities.
Partner with agency resources for complex development efforts, design implementation, technical architecture, and large-scale website builds.
Develop project plans, timelines, resource requirements, and communication plans.
Manage project risks, dependencies, budgets, issue resolution, user acceptance testing, quality assurance, and post-launch stabilization activities.
Manage intake, prioritization, and execution of website enhancement requests including a backlog of improvements.
Perform hands-on support work such as content updates, page edits, redirects, metadata updates, form adjustments, tag updates, and CMS configuration changes.
Troubleshoot and resolve website issues involving content, functionality, integrations, navigation, analytics tagging, and user experience.
Manage integrations connecting websites with ecommerce, CRM, email marketing, customer data, and content platforms.
Ensure data integrity across connected systems and digital experiences.
Oversee release planning, testing, deployment, and post-release validation activities.
Document website processes, configurations, support procedures, and governance standards.
Ensure websites comply with applicable accessibility, privacy, and compliance requirements.
Partner with IT Security to maintain secure website operations.
Support governance related to cookies, tracking technologies, privacy compliance, and digital data collection practices.
Stay informed on evolving regulatory requirements affecting digital experiences.