Sr. Manager, Website Personalization and Optimization

Thomson Reuters•Frisco, TX

9d•$100,100 - $185,900•Hybrid

About The Position

This role is for an experienced Sr. Manager who will own the end-to-end strategy, capability building, and execution of Thomson Reuters' (TR) personalization program. The individual will serve as the primary domain expert and strategic partner to the Senior Director of Web Experience Strategy & Optimization. This position requires both strategic thinking and hands-on execution, focusing on elevating TR's digital experience through strategic personalization. The role involves moving the organization towards more sophisticated audience segmentation, content targeting, and journey customization, and building the foundational capabilities for personalization, including data infrastructure, audience layers, personalization frameworks, testing approaches, and technology architecture. The Sr. Manager will also be responsible for articulating the business case and ROI of personalization investments and partnering with leadership on stakeholder alignment and executive communication.

Requirements

8-10+ years in digital marketing, web personalization, optimization, or related roles
5+ years driving web personalization activities across large organization; ideally leveraging Adobe Target
3+ years managing and developing teams, including coaching across different experience levels
Track record of successfully building personalization capabilities or programs from the ground up, or significantly expanding and maturing existing programs
Experience translating personalization strategy into operational roadmaps and delivering against them
Hands-on expertise with personalization technology stack from Adobe or other equivalent platforms, such as: Adobe Target (decisioning engine), Adobe Audience Manager (audience segmentation and activation), Adobe Analytics (measurement and insight), and Adobe Experience Manager
Experience with A/B testing and experimentation methodologies
Deep understanding of how to segment audiences, build and activate audience segments, configure targeting rules, and measure personalization impact across digital properties
Understanding of data strategy, data governance, and audience activation platforms
Success working in complex, matrixed organizations and influencing across reporting lines without direct authority
Domain Expertise: You think in frameworks about personalization maturity, audience segmentation, content targeting, and testing methodologies. You deeply understand data architecture — how data flows through CDPs, how analytical tagging structures support both business reporting AND optimization/testing, and how audience activation works technically. You understand the technology stack deeply enough to advise on data strategy and capability roadmap, but you can translate technical concepts into business language.
Execution Operator: You don't just think strategically—you know how to turn strategy into concrete programs with clear phases, dependencies, and success metrics. You can operate in the ambiguity of building something new.
Independent and Self-Directed: You don't need to be told what to do. You understand the business context, you anticipate what needs to happen, and you take action. You have strong opinions grounded in experience, and you're not afraid to share them respectfully.
People Leader: You can manage diverse personalities and experience levels. You coach people, set clear expectations, hold boundaries, and create psychological safety. You're emotionally intelligent and patient, but also direct about performance.
Strategic Communicator: You can explain complex technical and strategic concepts to non-technical audiences. You can distill information and communicate at multiple levels (exec summary to detailed roadmap). You partner effectively with leadership on strategy translation.
Business Learner: You absorb organizational context quickly. You understand different customer journeys and business models. In B2B environments, you can learn fast and apply frameworks appropriately rather than just transplanting B2C patterns.
Cross-Functional Influencer: You can work effectively with teams that don't report to you. You build credibility, coordinate dependencies, and create alignment without formal authority.

Nice To Haves

Experience in B2B or enterprise software is a plus
Familiarity with marketing automation platforms and email personalization
Background in web development, statistics, or analytics
Experience presenting to executive leadership
Proven track record of developing high-performing teams
Experience using AI to advance personalization capabilities.

Responsibilities

Own the personalization strategy and vision for Thomson Reuters' digital properties, translating high-level business goals into a concrete, sequenced roadmap.
Move the organization from one-size-fits-all messaging toward more sophisticated audience segmentation, content targeting, and journey customization—establishing what personalization maturity means for TR in a B2B context.
Build the foundational capability roadmap: data infrastructure, audience layers, personalization frameworks, testing approaches, and technology architecture.
Articulate the business case and ROI potential of personalization investments, translating technical capabilities into business outcomes across different customer journeys (awareness, consideration, purchase, retention, support).
Partner with the Senior Director on top-level stakeholder alignment, business strategy translation, and executive communication.
Own the operationalization of the personalization program: define processes, workflows, governance, and ways of working that allow the organization to move from pilot to scale.
Build the personalization roadmap in partnership with Digital Product Managers and other stakeholders, defining specific use cases, sequencing, dependencies, and resource requirements.
Translate business requirements into technical specifications with particular attention to data strategy and instrumentation: work closely with Adobe experts (Target, Audience Manager, Experience Platform), WebOps, and CDP teams to understand technology constraints, data flow, and ensure proper analytical tagging that supports both optimization objectives and measurement integrity.
Drive continuous testing and learning around personalization approaches—partner with the Senior Manager of Optimization on how to test and validate new personalization strategies.
Own the learning engine—create documentation, maintain learning repositories, and produce artifacts that increase organizational knowledge about personalization & optimization successes, learnings, and best practices.
Guide the Program Manager on program cadence management, milestone tracking, risk surfacing, and dependency management to keep the program moving forward.
Leverage AI-native tools to enable personalization and speed to market.
Lead a high-performing team of junior and experienced optimization specialists, setting clear expectations and creating a culture of continuous learning and growth.
Coach team members on both technical depth (testing methodology, analytics, audience segmentation) and soft skills (communication, cross-functional partnership, business acumen).
Build strong interpersonal skills: demonstrate emotional intelligence, establish psychological safety, and maintain clear boundaries that enable trust and accountability.
Develop deep knowledge of each team member's potential and create growth opportunities that challenge them appropriately.
Partner with the Program Manager on day-to-day operations, but own the team's direction, culture, effectiveness, and contribution to organizational objectives.
Partner closely with Digital Product Managers and other marketing partners to understand business requirements and translate them into personalization opportunities.
Coordinate across multiple reporting lines to ensure alignment on personalization strategy, shared standards, and data requirements.
Serve as the translator between business stakeholders and technical teams—making complex personalization architecture accessible and helping teams understand business context and ROI implications.
Escalate dependencies and blockers to Senior Director when cross-functional alignment needs organizational-level resolution.

Benefits

Hybrid Work Model
Flexibility & Work-Life Balance: Flex My Way, work from anywhere for up to 8 weeks per year
Career Development and Growth: Grow My Way programming
Industry Competitive Benefits: flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
Social Impact: two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Market competitive health, dental, vision, disability, and life insurance programs
Competitive 401k plan with company match
Competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave.
Optional hospital, accident and sickness insurance paid 100% by the employee
Optional life and AD&D insurance paid 100% by the employee
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Access to Employee Assistance Program
Group Legal Identity Theft Protection benefit paid 100% by employee
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Tuition Reimbursement
Access to Employee Stock Purchase Plan