Sr. Manager, Social Media, Influencer & Talent

Crocs, Inc.•Westwood, MA

7d•$139,000 - $149,000•Hybrid

About The Position

HEYDUDE is seeking a Sr. Manager, Social Media, Influencers and Talent with a deep passion for content and community to lead our social media, influencer, and Talent strategy and implementation. This person is a digital native, exhibiting creative judgement and a strong point of view on marketing. They know the ins and outs of all social platforms and are equipped with ideas for ways the brand can punch through the noise. This role sits at the intersection of creativity, strategy, and cultural relevance – balancing storytelling and data-driven performance to drive engagement, awareness, and advocacy.

Requirements

BS or BA degree in business marketing or related field (MBA or similar degree highly desired)
At least 8+ years of digital and social marketing experience or equivalent, preferably in global consumer products.
Shown ability to lead others within a team or similar experience for 3 or more years.
Intricate and knowledge of key global social platforms
Ability to jump from creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
Consistent record to develop and run cross-platform social activations that delivered positive material results including reach, engagement, follower growth, brand perception improvement, and sales.
Sophisticated analytical skills, ability to translate complex data into useful strategy
Strong project management and cross-functional team leadership skills including organizational skills, project planning abilities, timeline management, results-orientation and interpersonal skills.
Deeply committed to mentoring and managing a team that delivers phenomenal results, and equally important, develops a dynamic where the team takes great pride in their work and shows up ready to work hard for each other and to have a ton of fun along the way.

Nice To Haves

Agency management experience is a plus
Thrives in working in a fast-paced, dynamic environment both collaboratively and autonomously

Responsibilities

Own the brand’s organic social strategy across platforms (Instagram, TikTok, YouTube, X, etc.), ensuring consistency with the overall brand narrative and marketing priorities.
Develop always-on and campaign-specific content calendars that align with seasonal priorities and product launches.
Partner closely with Coordinated Marketing, Creative, Commercial Marketing, and Paid Media to ensure coordinated storytelling and amplification.
Monitor social trends, emerging platforms, and consumer behavior to keep the brand culturally relevant and ahead of the curve.
Ensure accurate distribution of reports detailing social media benchmarks, and strategies to improve our connection to consumers.
Develop and be accountable for influencer marketing programs that drive authentic brand advocacy and measurable results.
Identify and nurture connections with creators, tastemakers, and brand advocates who resonate with the company's values and audience.
Lead influencer budgets, contracts, and deliverables in partnership with legal and procurement teams.
Evaluate campaign impact using engagement, sentiment, and ROI metrics; translate insights into actionable strategies.
Lead talent engagement strategies, including partnerships with celebrities, athletes, and cultural icons for Hey Dude Brand.
Lead the day-to-day relationship with talent, ensuring contractual obligations are met.
Collaborate with internal collaborators (PR, Legal, Creative) to negotiate partnerships and ensure deliverable alignment.