Sr. Manager - Retail Media & Merchandising

The Kraft Heinz Company

6d • $120,800 - $151,000 • Remote

About The Position

The Senior Manager, Amazon Media & Merchandising is responsible for accelerating eCommerce growth by integrating best-in-class digital media strategy with best-in-class digital shelf execution across Amazon. This role owns the end-to-end connection between traffic generation, conversion optimization, and content excellence—ensuring that every dollar invested in media translates into measurable sales impact. As a key leader within the eCommerce organization, this role drives both short-term performance and long-term capability building in a highly dynamic retail environment.

Requirements

• 7+ years of experience in eCommerce, digital media, or performance marketing, with a strong preference for Amazon-specific experience
• Deep expertise in Amazon advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization
• Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis
• Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers
• Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners
• Advanced analytical skills with experience leveraging tools such as Amazon Marketing Cloud, retail analytics platforms, and media reporting dashboards
• Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth
• Strong strategic thinking combined with hands-on execution capability in a fast-paced environment
• Excellent communication skills, with the ability to translate complex data into clear business insights and recommendations
• Experience building capabilities, processes, and ways of working that scale across an organization
• Ability to tie retailer analytics to retailer media analytics (i.e. understanding of KPM, Scintilla and how they can be used to link sales and media performance)

Responsibilities

• Lead the development and execution of full-funnel Amazon media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth
• Own the integration of media and merchandising strategies, ensuring alignment between traffic-driving tactics and conversion-driving digital shelf execution
• Partner closely with Sales, Brand, and Agency teams to translate business objectives into data-driven media and content plans
• Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics
• Drive continuous improvement of Amazon PDPs and across Amazon’s digital placements in partnership with Digital Shelf, including content, imagery, A+ content, and SEO to maximize conversion
• Connect marketing & merchandising plans to promotional and tentpole event strategies (e.g., Prime Day, key seasonal moments)
• Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency
• Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readiness (e.g., ABVP, AMC)
• Build and institutionalize best practices, playbooks, and capabilities across Amazon media and digital shelf management
• Manage agency partners (e.g., creative, retail) and vendors, ensuring high-quality execution, innovation, and accountability against KPIs

Benefits

• Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Employee Assistance Program, Wellbeing Programs, Family Support Programs
• 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed