Director of E-Commerce, Retail Media & Merchandising

Champion Petfoods•New York, NY

1d•Hybrid

About The Position

Champion Petfoods is expanding and seeking a Director of E-Commerce Retail Media & Merchandising to join their rapidly growing company. This role is responsible for developing and executing a data-driven retail media and digital merchandising strategy to accelerate growth, improve visibility, and maximize return on investment across key retail partners. The position sits at the intersection of marketing, sales, analytics, and e-commerce, playing a critical leadership role in driving performance through optimized on-site merchandising and paid retail media. The ideal candidate will possess a strong balance of strategic thinking, hands-on execution, and cross-functional leadership, with deep experience managing retailer media platforms and digital shelf optimization. This position will be based out of Colorado, Nashville, or New York City and will operate on a hybrid schedule with 3 days in-person.

Requirements

8–10+ years of experience in e-commerce, retail media, digital merchandising, or digital marketing.
Proven experience managing retail media platforms across top eCommerce (specifically Amazon and Chewy).
Strong analytical skills with experience using retail media and e-commerce performance data to drive decisions.
Experience in CPG, retail, or omnichannel environments with proven ability to drive growth.
Drive category and item-level optimization using insights from consumer behavior and retailer analytics.
Collaborate closely with Sales, Marketing, Analytics, Brand, and Supply Chain teams to align strategies and execution.
Familiarity with digital shelf and analytics tools (e.g., Profitero, Nielsen IQ, Skai, Helium 10, etc).

Responsibilities

Own the end-to-end retail media strategy across priority retail partners with primary focus on Amazon, Chewy and specialty retailers.
Manage planning, activation, optimization, and performance reporting for on-site and off-site retail media programs.
Define investment strategy, budgets, and KPIs to maximize ROAS, sales lift, NTB and share of voice.
Ensure best-in-class product detail pages (PDPs), including SEO, imagery, copy, A+ content, and brand store experiences.
Build, lead, and mentor a high-performing retail media and merchandising team.