Retail Media & Advertising Sr. Manager

Live Comfortably LLC•Rock Hill, SC

About The Position

The Retail Media & Advertising Senior Manager sits at the center of this effort, serving as the bridge between our agency partners and the business. This role owns the orchestration, performance accountability, and strategic direction of retail media and paid digital advertising across marketplaces and DTC. The right candidate brings agency or retail media experience, understands how these platforms truly work, and is ready to step into a brand-side leadership role with clear ownership of outcomes.

Requirements

3–5 years of experience in retail media, performance marketing, or digital advertising
Agency or retail media background strongly preferred, with direct exposure to building and evaluating media plans
Solid working knowledge of Amazon advertising, including Sponsored Ads, DSP, and AMC
Proven experience managing external agencies and holding them accountable to performance
Strong analytical skills, with the ability to pull reports, identify trends, and present clear, actionable recommendations
Experience managing or owning advertising budgets
Highly organized, self-directed, and comfortable operating in a fast-paced environment with minimal process overhead

Nice To Haves

Experience at a retail media or performance agency in an account management or strategy role, ideally supporting CPG or home goods brands
Familiarity with DTC paid social and search platforms (Meta, Google) and on-site conversion dynamics
Working knowledge of Walmart Connect, Target’s retail media network, and other omnichannel advertising platforms
Exposure to Amazon Marketing Cloud (AMC) and audience-based strategies
Experience with CRM or lifecycle marketing tools such as Listrak or Klaviyo and their integration with paid media
Comfortable using market intelligence and analytics tools such as Stackline, Profitero, or similar platforms

Responsibilities

Own day-to-day management of retail media and paid digital agency partners, including PacVue (Amazon), BlueWheel (DTC paid media), and additional agencies as the portfolio grows
Challenge agency strategies, push back on underperforming or misaligned plans, and ensure all partners are working toward shared business objectives rather than in silos
Partner with PacVue on full-funnel Amazon advertising across Sponsored Products, Sponsored Brands, DSP, AMC, and tentpole events
Critically review media plans, ask the right strategic questions, and ensure recommendations are built around business objectives—not agency constraints
Oversee paid social, affiliate, and search performance for RestfulNights.com
Understand traffic acquisition costs, conversion economics, and the connection between paid media, email/CRM platforms, and on-site experience
Drive the agency toward an integrated, full-funnel view of performance rather than channel-by-channel reporting
Manage advertising efforts across Walmart Connect, Target’s retail media network, and other emerging or pureplay channels
Evaluate agency-managed services and, in select cases, perform hands-on optimization for smaller or test-and-learn accounts (e.g., Wayfair)
Own the advertising budget across channels, tracking spend versus plan
Provide clear recommendations on where incremental investment should be scaled or reallocated based on performance
Oversee organic social media strategy and execution, including LinkedIn for brand building
Ensure quality, consistency, and alignment through development and management of a content calendar
Actively coordinate across PacVue, BlueWheel, and internal tools to ensure shared audiences, creativity, timing, and insights are connected
Align Amazon tentpole events with DTC and omnichannel media strategies
Build and maintain a clear, consistent view of advertising performance across all channels
Report performance, insights, and recommendations to senior leadership and participate in monthly business reviews