Sr. Manager, Regional Accounts

Zevia

8d•$110,000 - $140,000•Remote

About The Position

The Sr. Manager, Regional Accounts builds a portfolio of high-growth, quality businesses in a defined U.S. region and is responsible for customer headquarters accounts in that region. The role develops strategies and programs for regional chains, sells them to local decision makers, and creates account budgets focused on price, promotion execution, and quality distribution. It develops business solutions that work for retailers and consumers, and creates customer-facing presentations with support from the Insights and Category Development Team. The position represents Zevia in the marketplace, builds distribution, manages account plans and promotional investments, and works with retailers and distributor representatives to improve execution. It is remote, with a home-office environment for about 60% of the time and travel of up to 40%, primarily for customer headquarters appointments and visits to stores in the home market. The position has no current supervisory responsibilities.

Requirements

Four-year college degree.
Five years of experience in the beverage and/or CPG industry.
Representation and sales experience with a successful history in Southeast markets.
Experience using syndicated data sources such as IRI, Nielsen, or SPINs.
Knowledge of beverage category product distribution and the logistics of delivering products to store shelves.
Track record of building, presenting, and implementing creative programming.
Knowledge of and a history of success managing a rapidly growing brand in conventional, natural, club, and convenience channels.
Excellent verbal and written communication, presentation, and negotiation skills, with the ability to listen well and read a situation.
Aptitude for building productive business relationships with retailers.
Strong planning, organizing, and time-management skills.
Computer skills, including Microsoft PowerPoint, Word, Excel, Outlook, and Teams.
Storytelling and critical listening skills.
Awareness of and passion for the healthier beverage segment.
Self-driven approach to succeeding and surpassing targets.
Ability to work independently and make informed decisions.
Team-first attitude.
Ability to positively influence people outside a direct reporting relationship.
Analytical and engaging approach.
Ability to travel by car with a valid driver’s license and an untarnished driving record.
Ability to travel outside the local territory for multiple nights at least once per month.
Ability to work flexible hours and weekends as travel and national marketing and consumer events require.
Must be eligible to work in the U.S.

Responsibilities

Represent Zevia in the marketplace with enthusiasm, a positive attitude, a growth mindset, and a professional demeanor.
Build distribution on priority packages in alignment with company strategy and plans.
Ensure assigned accounts’ schematics reflect Zevia standards for product flow and package mix.
Sell Zevia’s optimum price program using best practices and available tools.
Construct annual Customer Marketing Agreements and manage associated funds for designated accounts weekly and monthly.
Conduct quarterly business reviews covering account performance, channel competition, and opportunities.
Provide category insights to encourage changes to promotion, price, or display practices.
Share relevant developments, information, and successes with local decision makers.
Maintain knowledge of local and national accounts and competition.
Provide forecasting and planning input for the territory.
Create distribution goals across all packages with retailers.
Develop and manage promotional trade spend with retailers.
Where applicable, educate, train, and interact with distributor representatives on Zevia products, merchandising standards, and sales strategies to improve in-store execution.
Support distributor trade shows as needed.
Build customer-facing PowerPoint presentations with assistance from the Insights and Category Development Team.
Travel to customer headquarters appointments and visit stores in the home market to monitor pricing and program execution.

Benefits

Competitive compensation including base salary, discretionary bonus, and stock options.
Medical plans.
Dental insurance.
Vision insurance.
Group life insurance.
Short-term and long-term disability insurance.
Flexible Spending Accounts for medical, dependent care, and limited use.
Health Savings Account.
Accident insurance.
Critical illness insurance.
Hospital indemnity insurance.
Legal insurance.
Travel assistance.
Employee Assistance Program.
Pet insurance.
Traditional and Roth 401(k) plan.
Vacation, personal/sick days, and holidays.
Professional development contributions.
Zevia beverages.