Sr. Manager, Product Marketing (Dacor Luxury Appliances)

Samsung • Plano, TX

3d

About The Position

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. Dacor, the luxury appliance brand within Samsung is seeking an experienced Senior Product Marketing Manager. Reporting to the Director of Product Marketing, the Senior Product Marketing Manager plans and manages all facets of product marketing for the Luxury Appliances category, including go-to-market strategy, pricing, promotional campaigns, collateral development and monitoring of competitive activity. Ensures that key metrics (e.g., revenue, margin, profit, market share) are monitored and met. Collaborates with cross-functional teams to ensure accurate forecasting and inventory alignment. Equips sales teams with the understanding and content needed to position Dacor products with customers against the competition. Develops and maintains solid relationships with sales leaders and customers to ensure successful sell-to and sell-through motions. As a part of inventory balancing, identifies when to implement promotional activity and to determine the scope of promotions. Works with HQ to recommend refinements to current and future products by formulating, sharing, and defending data-driven insights regarding local market and customer/consumer preferences and behaviors. When requested, forms and leads teams, and manages product marketing direct reports. Reports findings and planned actions on a consistent basis to upper management.

Requirements

• Bachelor’s degree (B.A. or B.S.). MBA Preferred
• 10-12 years of experience in brand and/or product management, with P&L ownership experience
• Experience in appliances, luxury appliances, luxury plumbing and building products, luxury kitchen market and related industry preferred
• Considers the dealers, trade partners and end-users when designing product and go-to-market strategies, by consistently applying consumer learnings when making decisions.
• Capability to articulate ideas clearly and concisely in a variety of settings, adjusting the message to match the audience level and size
• Strong analytical capability, with the ability to estimate promotional sales lifts, sales forecasts, and sales opportunities for new product launches.
• Experience managing retail market across multiple channels
• Strong team player that can build and thrive in a cross-functional environment, with prove ability to build positive relationships with Sales and other internal teams.
• Ability to communicate effectively with all levels of employee and management – internally and externally.
• Experience in creating, and comfortable with presenting, compelling presentations to Dacor, Samsung and customer’s executives
• Advanced experience with Microsoft Excel and PowerPoint

Responsibilities

• Defines and drives the execution of the product marketing plan for Dacor Luxury Appliances segment to meet the P&L goals and KPIs
• Leverages the financial target planning (TP) process to set and monitor monthly customer sales targets, to allocate promotional spending, and to monitor and drive inventory forecast accuracy
• Drives product launch planning and go-to-market implementation for a strategic product line-up, including supply chain alignment, marketing plans, promotional bundling, assortment planning, and merchandising
• Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement)
• Actively works with Samsung HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategies
• Collaborates with demand generation team to create Above-the-Line (ATL), Below-the-Line (BTL), and advertising materials, online assets, collateral, and training
• Closely monitors and analyzes category market performance, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges.
• Collaborates with product supply to effectively manage inventory to optimize sales, while minimizing on-hand quantities
• Collaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailers and buying groups.
• Transitions from a support to a decision-making and people-management role as a surrogate Director when necessary
• Works with senior leadership and maintains a consistent relationship with Korean Business Managers

What This Job Offers

• Job Type: Full-time
• Career Level: Senior