Sr. Manager Digital Marketing - Dacor/Builder

Samsung Electronics•Plano, TX

About The Position

This role is not eligible for immigration sponsorship. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Requirements

Bachelor’s Degree with 8+ years of experience planning, executing and measuring digital media tactics with tangible examples of how the performance of the plans impacted business results.
5+ years in a CRM specific role having demonstrated the ability to develop a CRM strategy and plan personalized content for email campaigns.
Experience with social listening dashboards
Working knowledge of the media landscape and performance-based digital marketing
Experience managing indirect teams, include agency oversight
Excellent project management skills, ability to identify interdependencies, overcome obstacles, and able to manage complex projects on time and deliver quality results.
Experience developing net new programs, test n learns, unique and differentiated campaign concepts/communications framework

Responsibilities

Oversee and manage all digital touchpoints for the channel/brand.
Leverage data, insights and analytics to evolve and optimize digital initiatives.
Collaborate with key internal cross-functional teams and lead external agency partners with project scoping, budget management and briefs.
Define and drive the execution of the customer journey and user experience for samsungbuilder.com and dacor.com to increase awareness, consideration, conversion and retention.
Identify and scope evolutions of content and various audience needs to ensure we are providing our customer with the necessary, unique and distinctive content.
Lead the development of an overarching digital media strategy, ensuring multiple stakeholders are aligned.
Drive the implementation of the strategy through a formal brief to develop a detailed tactical and KPI measurement plan.
Establish a formal and frequent cadence of reporting results through the development of a KPI dashboard with on-going optimization of the plan to maximize ROI.
Define, implement and drive the brand(s) email marketing strategy including audience targeting, go-to-market plan and campaign deployment.
Develop personalized content for all audience channels and define and execute a test and learn approach to continually optimize marketing ROI opportunity, impart findings into an evergreen strategy.
Define and implement the brands community review strategy through owned and shared digital platforms.
Partner with reviews seeding vendors to recruit community members, share product guides for campaign briefs, and monitor product delivery.
Develop agency relationship to ensure Dacor reviews are optimized and customer feedback is handled appropriately.
Share reporting to internal teams on reviews results, highlighting product feature successes and positive experiences as well as lowlights and opportunities for improvement.
Deliver insightful reporting and analytics that measures effectiveness of all digital touchpoints.
Define and track key metrics to optimize marketing campaigns, help with dashboards and deliver ad hoc analysis.
Deliver new and impactful digital opportunities to directly impact our customer’s consideration and conversion.
Collaborate with all cross-function stakeholders including leadership, sales and product marketing to ensure alignment.
Take direction from Brand Experience stakeholders to ensure brand standards and brand content is not compromised.