Sr. Manager, NAM Digital Marketing

Logitech•Irvine, TX

6h•Hybrid

About The Position

Logitech is seeking a Direct to Consumer (DTC) Regional Growth Marketing Manager for North America. This role is responsible for owning the digital investment strategy for Logitech.com in North America, reporting to the Head of DTC e-Commerce. The manager will oversee Demand Generation regional execution and optimization, manage the regional paid media budget, allocate spend across channels, optimize marketing efficiency, and build quarterly and annual investment plans. This position requires approximately 15% travel for internal meetings, industry conferences, and on-site customer visits. The role involves defining, developing, and driving marketing programs to meet Logitech’s strategic objectives, collaborating with various internal teams (Sales, Online, Agencies, Finance, Category) and external partners.

Requirements

Many years in digital/performance marketing in ecommerce
$10M+ paid media budget ownership
Google PPC, Affiliates, Meta, TikTok, Amazon, Rakuten media experience
Advanced analytics in AI/Excel/Tableau/Adobe/Content Square
Solid grasp of building positive partner relationships and presenting at executive and operational levels
Proven data-driven decision-maker with well-developed business and financial management skills
Proven record growing online revenue

Responsibilities

Define and own the regional growth marketing strategy, grounded in global company priorities and local market intelligence.
Develop clear, actionable short- and long-term marketing plans with ambitious KPIs through the funnel (spend, traffic, ROAS, Landing Strategies, CV%, Revenue).
Design and lead channel marketing initiatives with Global & Regional teams, cultivating high-impact partner relationships.
Collaborate with Global and NAM Demand Gen teams to execute campaigns that drive quality traffic with high intent purchase, dynamically allocating and shifting spend based on customer experience and ROAS.
Leverage digital growth analytics and insights to optimize, grow, and improve performance.
Oversee a multi-million-dollar budget with a strong ROI focus, balancing resources to maximize commercial impact.
Build, coach, and mentor a high-performing marketing team, cultivating a supportive, inclusive, and growth-focused culture.
Leverage ecommerce experience in digital funnel execution to grow Logitech’s online business with high double-digit growth rates.
Ideate and build campaigns to drive preference for Logitech regional portfolios within the partner ecosystem and to their customers.
Successfully partner with multiple teams (Online, finance, merchandising, CRM, analytics, product, brand, country teams, agencies) to achieve key KPIs.