Sr. Manager Trade Marketing - Dacor

Samsung•Plano, TX

1d•Onsite

About The Position

This role is not eligible for immigration sponsorship. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. As the Senior Manager, Trade Marketing, you will be responsible for the development, execution and measurement of Samsung’s trade marketing strategy for both Samsung and Dacor brands. The primary goal of this role is to increase awareness with the trade channel for recommendation, ultimately resulting in sales. You will oversee an in-market Trade Representative team who will develop and nurture relationships with the trade as well as manage Dacor’s branded showrooms as key platform to drive brand advocacy. You will be active in the trade community and be face of the brand with key trade associations. You will work cross-functionally and leverage data and analytics to continue learn and optimize all activity.

Requirements

Bachelor’s degree in an appropriate field of study for interior & kitchen design knowledge
8+ years in an appropriate in-market role
Previous branded showroom management and experience in organizing small and large events at showroom facilities
People management experience is mandatory
Experience interfacing with internal stakeholders and external agencies
Professional experience with MS Office suite knowledge and skills

Responsibilities

Develop a strategy which influences core touchpoints throughout the luxury (Dacor) & premium (Samsung) trade path to purchase
Develop marketing awareness and amplification opportunities including paid and organic tactics
Identification of channel enablement needs including programming, digital and physical tools and educational needs
Primary brand representative for industry associations to activate awareness & event programming within the trade channel
Directly manage the companies trade representative capability to act as a brand ambassador to drive awareness across top designers and builders and drive showroom traffic
End-to-end management of Dacor’s branded showroom strategy, operations, budget management and execution as a primary influencer in the trade channel and directly managing a showroom team of six
Develop & execute, in collaboration with the Showroom team, organic and event showroom traffic drivers (including demonstrations, CEU’s, large scale events) to increase trade awareness of the Dacor brand
Optimizing Dacor’s in-showroom and post-showroom experience including nurturing leads and optimizing CRM
Attend networking events with local channel associations and branded showrooms and create new opportunities
Develop scorecards and KPI’s across all areas of trade marketing, draw conclusions & insights from learning to continually optimize the trade strategy, presenting to executive leadership where needed
Excellent communication and presentation skills to customers and internal leadership
Dynamic thinker able to work complex issues to drive successful outcomes, with ability to multi-task and work in a fast-paced environment
Excellent organization skills, plus must be creative thinker and strong team player
Must be creative thinker, highly communicative and a strong team player
Highly strategic in thinking with the ability to execute quickly