Sr Manager Product Management

Gildan • Winston-Salem, NC

1d

About The Position

The Manager Product is a key member of the General Management Team, with ownership of consumer touch points and responsibility for collaborating with a dedicated cross-functional team to develop and execute the overall category product plan. The role directly owns the innovation and product roadmap, pricing approach, and product channel strategy, and influences brand communications, product packaging, and eCommerce/DTC strategy. It supports product development, demand and financial planning, production, customer execution, financial plans, and inventory and SKU management. The role manages brands in the portfolio, including Hanes, Gildan, Gold Toe, and Peds.

The position develops and executes marketing and product strategies, including product, pricing, promotion, packaging, purpose, and place. It leads seasonal product launches and innovation, manages category assortment and pricing, and works across functions to meet sales, profit, service, and inventory objectives. It also manages a team and direct reports, supports customer meetings, and contributes to operational excellence and financial performance.

Requirements

• Bachelor's degree with 12 or more years of relevant work experience, or a master's degree with 3 or more years of relevant work experience; 4 or more years of equivalent work experience may substitute for a bachelor's degree.
• 12 or more years of experience in marketing, product management, and/or direct-to-consumer work.
• Experience building and executing marketing plans within a cross-functional team.
• Experience leveraging consumer data to drive sales growth.
• Experience as a consumer advocate.
• Experience contributing to analysis of business opportunities and using learnings to drive consistent results.
• Strategic mindset, with the ability to identify opportunities and influence decision-makers toward execution using quantitative and qualitative research.
• Problem-solving, interpersonal, organizational, analytical, and conceptual creative skills.
• Excellent written and verbal communication and presentation skills.
• Demonstrated ability to contribute to institutional policies and procedures and effect change.
• Advanced proficiency in Excel and PowerPoint.
• Strong interpersonal and communication skills, with the ability to work effectively with diverse constituencies in a global company.
• Ability to analyze, summarize, and effectively present data.
• Consulting skills and ability to influence stakeholders.
• Ability to work effectively in a matrixed organization.
• Results-driven approach and strong multitasking capabilities.
• Commitment to the highest standards of business ethics.

Nice To Haves

• Master’s degree in Marketing or Brand Management.
• MBA.

Responsibilities

• Develop and execute the overall marketing strategy with the General Management Team, including pricing, product, promotion, packaging, purpose, and place.
• Collaborate with cross-functional teams to build and execute product development line plans that deliver sales and profit targets.
• Partner with Consumer Insights and Marketing to understand consumer needs and preferences.
• Conduct ad hoc competitor analysis and gather marketplace data, including in-store benchmarking of products, packaging, and price points.
• Work with the Brand team on packaging, digital assets, and marketing support activities.
• Develop packaging and point-of-purchase communication strategies with Creative Services.
• Manage a team and direct reports.
• Ensure successful execution of strategic growth initiatives.
• Establish, track, analyze, and lead execution of key business strategies; work cross-functionally to ensure alignment and joint ownership; and recommend improvements.
• Develop channel and product assortment strategies.
• Analyze internal and syndicated data to monitor marketplace trends, identify opportunity gaps, and support sell-in strategies.
• Lead execution of seasonal product launches and new program concepts.
• Collaborate with Project Management and Supply Chain to keep line development projects on schedule.
• Provide direction for sample needs in partnership with Sales and Merchandising.
• Develop and monitor category pricing strategies, analyze wholesale pricing and input costs, and recommend adjustments to improve profitability.
• Design and implement innovation and product roadmap strategies and work with stakeholders to ensure new product launches support strategic growth.
• Recommend seasonal assortment updates.
• Drive operational excellence and cross-functional collaboration to ensure plans are executed effectively.
• Collaborate with Sales and Forecasting to determine appropriate inventory levels.
• Manage the SKU lifecycle from initial setup through inventory tracking and exits.
• Support demand and production planning to maintain high service levels and manage inventory.
• Develop and present materials and presentations for customer meetings.
• Deliver financial objectives for initiatives, including net sales, operating profit, inventory, and share.
• Analyze investments to improve ROI and recommend ways to improve results.

Benefits

• Mentorship and continuous development opportunities.
• Attractive benefits packages.
• Opportunity to work with a diverse group of colleagues.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior