Brand Alliance - Sr Manager, Partnership Development

Orlando City/Orlando PrideOrlando, FL
Onsite

About The Position

This role is for an experienced partnership sales professional who excels at building relationships and strategic storytelling. The Sr. Manager will develop fully integrated partnership programs utilizing assets across the portfolio, including IP rights, in-game signage and entitlements, social & digital content, hospitality, and other unique platforms. The position is driven by results and generating new business revenue with local, regional, and national companies through the sale of comprehensive sponsorship packages for Orlando City SC (MLS), Orlando Pride (NWSL), and Inter&Co Stadium assets.

Requirements

  • 3+ years of demonstrated success in sports sponsorship, partnership, or new business development required.
  • Proven track record of high-level B2B selling and deal construction with local, regional, and national brands.
  • Strategic storyteller that can craft sophisticated deals beyond basic turnkey assets.
  • Excellent relationship-building and interpersonal skills, with the ability to effectively influence and communicate with all internal and external clients, especially C-Level executives.
  • Demonstrated professional sales presentation creation and delivery skills.
  • Data-driven sales mindset to efficiently leverage insights from the Business Intelligence team when prospecting and selling new partners.
  • Must be passionate about sales, exhibit high energy, and be self-motivated.
  • Knowledge or ability to learn various sales tools such as Salesforce, LinkedIn Sales Navigator, SponsorUnited, and Digideck to follow all department and company standard operating procedures.
  • Ability to work well on a team and independently.
  • Professional verbal and written communication skills.
  • Ability to work non-traditional hours, weekends, holidays, and game days.
  • Reliable transportation and ability to travel to offsite client meetings/presentations and networking events.
  • The ability to pass a background screening.
  • The ability to attain and maintain Safesport certification.

Nice To Haves

  • Experience in the Florida marketplace preferred but not required.
  • Spanish or Portuguese is a plus but not required.

Responsibilities

  • Prospect and close new corporate sponsorships/partnerships for Orlando City SC, Orlando Pride and Inter&Co Stadium.
  • Establish strong working relationships with local, regional, and national companies to understand individual marketing and business goals and initiatives.
  • Achieve KPIs and revenue goals on a yearly basis.
  • Identify key open categories and new industries as prospective new business leads.
  • Generate qualified leads by self-prospecting via research, outbound calls, face-to-face meetings, in-game entertaining, business and community networking events, and social selling.
  • Develop unique and customized proposals and sales presentations for new business prospects.
  • Negotiate and work with the Director of Business Development, VP of Brand Alliances, and Legal Department through execution of partnership contract.
  • Continually manage and update individual sales pipeline through CRM platform to provide accurate, reliable information for sales and renewal forecasting for executive leadership.
  • Work alongside Brand Alliance Marketing team to ensure proper fulfillment of partnership contract.
  • Collaborate with internal departments such as Marketing, Digital, Creative, Merchandise, Public Relations, and Ticket Sales to effectively and efficiently create new partnership assets that drive revenue and are mutually beneficial to the partner and our club.
  • Work game days, weekends, and special events to assist with any activations (as assigned) and entertain existing partners and new business prospects.
  • Other duties as assigned.
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