Sr Manager, Omnichannel Activation -Target

Mondelēz International•Minneapolis, MN

4d•$140,300 - $192,940

About The Position

The Sr Manager, Omnichannel Activation is the business lead responsible for accelerating Mondelēz’s online snacking ambitions across its Target business. The role partners closely with the Target Customer Business Team (CBT), Target representatives, and internal teams to deliver integrated marketing activations across modalities and brands, drive conversion, and grow the business. The position integrates Target digital commerce operations into everyday business management and supports the MDLZ Digital Commerce Flywheel by optimizing online assortment and availability, improving content, building search strategies, and managing retail media execution. It also develops customer business plans, leads digital stewardship, identifies and addresses growth opportunities, and shares learnings across the organization. The role manages activation programs and related agencies, partnerships, and cross-functional stakeholders, while helping retailers improve their digital commerce capabilities and roadmaps. Travel: up to 25%. The position is regular. No relocation support is available.

Requirements

7–10 years of CPG experience.
Experience in digital commerce and retail media.
Comfort managing ambiguity and working in a role whose scope may change according to business needs.
Ability to get things done through formal channels and informal networks.
Understanding of Mondelez culture and the cultures of external retail organizations and customers.
Ability to establish partnerships with internal support functions and stakeholders.
Ability to build customer trust and credibility and influence strategies and tactics.
Ability to explain the origins and reasoning behind best practices and share them across a team.
Competence presenting to internal and external leaders and handling challenging questions.
Experience driving results with cross-functional teams.
Strong, proactive communication skills.
Customer focus and management planning skills.
Capability or background in analytics and insights.
Connection to external industry resources.

Nice To Haves

Shopper, eCommerce, trade, or brand marketing experience.
Experience with Roundel.

Responsibilities

Develop and execute omnichannel business plans with Customer Business Teams and HQ category planning teams, incorporating eCommerce best practices for assortment, content, search, and activation.
Lead digital stewardship by assessing opportunities across the digital commerce flywheel, developing and driving projects, recording learnings, and sharing best practices across MDLZ.
Partner across Target and MDLZ to remove barriers to business growth.
Drive omnichannel activations for MDLZ brands at Target with the CBT and headquarters brand teams.
Develop strategies to improve conversion and support Target business growth goals.
Develop briefs, lead brainstorms, sell programs to customers, and oversee execution.
Manage agencies, partnerships, and cross-functional stakeholders as needed to ensure program success.
Partner with retailers to improve their digital commerce and activation capabilities and roadmaps, including capability assessments and discussions about marketplace performance and opportunities for collaboration.
Deliver results against key performance indicators, including total, in-store, and online market share; revenue and volume growth; and impactful omnichannel marketing activations at Target.