Sr Manager, Media Strategy

Post Consumer Brands•Lakeville, MN

1d•$113,987 - $177,820•Hybrid

About The Position

Post Consumer Brands is seeking a Senior Media Manager to a lead a team of media experts and support the strategy, build, and execution of data driven marketing programs for PCB’s portfolio of brands. Leading all aspects of media including strategizing, measuring and optimizing media programs across both the pet & grocery categories is a key part of this role. Proven ability to lead a team and drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.

Requirements

BA required. Marketing, Communications, or Journalism preferred.
5-7 years marketing, media planning, and/or strategy experience
3-4 years leading teams, experience leading people leaders is a plus
Digital experience on agency or client side required
Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of their team and those around them
Transparency: are direct, factual, and straight-forward
Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
Public Speaking: ability to influence cross-functional teams and communicate data to stakeholders
Critical thinker with strong, proven analytical skills
Detail oriented with excellent organization skills
Experience in multiple digital media channels, search, programmatic and social experience preferred
The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
Excellent written, communication, and presentation skills

Responsibilities

Lead a team of 4+ high achieving media experts
Direct and develop talent
Influence and educate cross-functional stakeholders on media investment strategies by brand
Work closely with cross-functional teams including brand, sales, marketing communications and insights
Partner with brand teams to guide A&C investments and educate teams on media impact to sales and goals
Combine brand insights with sales priorities to create media investment scenarios
Partner with agency to define campaign KPIs and measurement approach by the consumer funnel
Educate PCB leadership on media landscape including linear TV, streaming TV, online video, national display, paid social, retail media, search, OOH, etc
Lead and serve as media point-of-contact for annual planning workstreams across all brands
Develop full funnel media campaigns across all brands
Plan media budgets across wide variety of channels including TV, OLV, display, paid social, retail media, search and national promotions
Present planning milestones and gain approval from key leadership stakeholders
Set measurement goals for media spend by channel and across the full funnel
Translate data into actionable insights, identifying opportunities and risks
Educate and communicate impact of media programs to the broader organization
Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact
Partner with insights team on annual media mix measurement workstreams and utilize results to inform future plans and optimizations
Lead process for creative optimizations & testing strategies, including A/B testing at the channel level
Lead process for audience optimizations & testing strategies
Lead process for new channel testing