Media Strategy Lead

General Motors • Markham, ON

4d • Hybrid

About The Position

This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre at least three times per week. Reporting to the Sr. Media Strategy Lead at General Motors, the Media Strategy Lead will be responsible for developing, planning, and executing tactical digital media strategies for Cadillac at regional level of representation across Canada. This role requires a strong understanding of the digital media landscape, analytical prowess, and the ability to translate brand objectives into effective media plans that drive measurable results. The ideal candidate will be a hands-on strategist, collaborative, and passionate about leveraging digital channels to connect with target audiences and achieve brand-specific goals.

Requirements

• Bachelor's degree with 3+ years of experience with a preference for media experience and managing one-to-one targeted campaigns.
• Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes.
• Experience working with media agencies
• Excellent project management and analytical skills.
• Strong understanding of digital creative, media, and measurement practices.
• Excellent written and verbal communication skills.

Nice To Haves

• Verbal & written French fluency is a plus.
• Automotive brand experience is a plus.

Responsibilities

• Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans.
• Deliver on the strategic vision and plan for individual nameplates and own the media planning process at a regional level across the country.
• Work closely with the Media agency of record and media operations processes across all regions.
• Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns.
• Work closely with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok)
• Ensure allotted media budget/investments and media mix is reflective of regional objectives.
• Integrate regional media strategy with national strategy ensuring full funnel alignment.
• Meet with media partners and evaluate offerings for brand/regional fit.
• Work in consultation with Marketing Applied Science and Performance teams in the development of reports, media mix models, identify and drive media KPIs across all channels and optimization plans.
• Monitor and analyze key performance metrics; optimize campaign activities
• Develop and foster a strong relationship with MediaOne Global team including Audience, Ad Tech, and channel leads
• Create and Lead Test & Learn media initiatives
• Present and inform leadership across sales and marketing of media plans.
• Work with internal stakeholders to identify and implement new media strategies.

Benefits

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental and vision benefits including health care spending account and wellness incentive.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you, your family, and friends.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level