Sr Manager, Media Strategy, Growth Marketing

Definity Insurance Company • Toronto, ON

11h • Hybrid

About The Position

As the Senior Manager, Media Strategy, Growth Marketing, you’ll lead how we think about and invest in media for Sonnet and Petline Insurance. You’ll own the strategy, the spend, and where we go next. You’re not just building plans. You’re shaping how media drives growth. You’ll work closely with Segmentation, BI, Brand, and channel leads across SEM, Paid Social, and Programmatic to turn business goals and audience insights into clear, performance driven plans. This is a strategy first role, but you’ll need to know how things actually work in market and how channels come together to drive results.

Requirements

• Bachelor’s degree in Marketing, Media, Business, or a related field
• 8 plus years of media experience on the agency or client side
• Hands-on experience with platforms like Google Ads, Meta, DV360, and SA360, plus performance measurement
• Strong understanding of digital media strategy, performance metrics, attribution, and customer acquisition
• Experience using Marketing Mix Modeling to inform budget allocation, channel mix, and long-term investment strategy
• Strong understanding of Multi-Touch Attribution and ability to apply it to campaign optimization performance
• Strong analytical and communication skills, with the ability to make complex data easy to understand
• Proven ability to manage stakeholders and influence cross functional teams
• Solid project and budget management skills, with the ability to juggle multiple priorities without dropping the ball

Nice To Haves

• Experience in financial services or other regulated industries is a bonus

Responsibilities

• Lead full funnel media strategy, turning business goals, audience insights, and market dynamics into channel mix, investment approach, and go to market plans
• Own the media agency relationship and keep things aligned, on track, and delivering quality work
• Lead annual and in year planning, including forecasting, scenario modeling, and budget allocation across a multimillion-dollar investment
• Bring Performance and Brand together around one clear, integrated media strategy
• Define audience strategy and spot new channels, formats, and growth opportunities before they become obvious
• Use data to guide decisions, track performance, and move investment to where it works hardest
• Turn measurement outputs, including MMM, into clear actions people can actually use
• Run structured testing across audiences, creative, landing pages, and channels to keep improving results
• Partner with Brand to make sure creative works as hard as the media behind it
• Improve how we work to make things faster, clearer, and more scalable
• Build a culture where testing, ownership, and continuous improvement are the norm

Benefits

• Hybrid work schedule for most roles
• Company share ownership program
• Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services

What This Job Offers

• Job Type: Full-time
• Career Level: Manager