Sr. Growth Marketing Manager

HomeLight • San Francisco, CA

8h • Hybrid

About The Position

HomeLight is a real estate technology platform that powers innovative transactions for top agents, lenders, and their clients, making it easier to buy and sell homes. Their technology enables clients to buy before they sell, find top agents, or experience a modern closing process. HomeLight facilitates billions of dollars of residential real estate business annually. The company's vision is to make every real estate transaction simple, certain, and satisfying. The team is committed to breaking barriers while adhering to HomeLight's goals and core values. The role is for a hands-on performance marketer who has personally built and managed paid search and Meta campaigns at scale. The ideal candidate is excited about using AI tools to work faster and drive direct impact with ownership of HomeLight's paid channels. This is a lean team, and the role emphasizes direct execution over managing large teams or agencies.

Requirements

• 5-plus years of hands-on paid search and paid social experience, with meaningful time in-house
• Deep command of Google Ads: campaign architecture, Smart Bidding, Performance Max, Search Ads 360, and audience layering
• Proven Meta Ads execution: Advantage+ campaigns, custom and lookalike audiences, creative testing at scale, and Conversions API setup
• Demonstrated use of AI tools in a marketing workflow - not just awareness of them
• Strong SQL and analytics skills - you pull your own data and build your own reports
• Experience with attribution in a high-consideration, long-cycle product (real estate a plus; mortgage, insurance, or fintech also relevant)
• Working knowledge of Google Tag Manager, GA4, and ad platform tracking - you've set up conversion events and debugged tracking issues yourself
• Clear communicator with senior stakeholders - you can explain performance without overstating it

Nice To Haves

• Real estate experience (a plus for attribution in a high-consideration, long-cycle product)

Responsibilities

• Own paid search and paid social for HomeLight, running campaigns personally
• Be accountable for the numbers and work closely with data and product teams to ensure correct measurement
• Build and optimize Google Ads campaigns (search, Performance Max, remarketing)
• Manage Meta across Facebook and Instagram
• Run a real testing program with creative and audience experiments
• Stay on top of CAC and ROAS with enough fluency to explain what's moving and why
• Bring AI into the workflow in practical ways

Benefits

• Medical (Aetna or Kaiser)
• Dental & Vision (Guardian)
• Long-Term Disability & Short-Term Disability
• Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
• 401k (Vestwell)
• Life Insurance (Guardian)
• Pet Insurance (Nationwide)
• Commuter benefits are offered in certain locations
• PTO, including Volunteer Days to give back to your community
• Annual Anniversary Perks, including one month paid sabbaticals!
• HomeLight Services to help you with buying and selling your home

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1-10 employees