Sr. Growth Marketing Manager

Rally•New York, NY

5d•$120,000 - $140,000•Remote

About The Position

As Sr. Growth Marketing Manager, you'll own pipeline coverage and top-of-funnel demand gen end-to-end — deciding how we get there, not just executing a fixed plan. You'll build and run the demand engine that gets Rally and our recently launched Agent and MCP in front of the buyers evaluating an AI-native research stack, directly shaping whether pipeline turns into revenue. You'll join our Marketing team and work closely with Sales, the founders, and cross-functional partners across Product and Engineering. At our size, the lines between them ebb and flow, so you'll always be working cross-functionally. This role exists because demand gen and pipeline need a dedicated owner unafraid to take risks — you'd own it end-to-end, with real latitude to build the approach that works.

Requirements

6+ years running demand gen or growth marketing, with a track record of owning a pipeline number and measurable results to show for it
Built and owned experience across paid, events, and content
Tech/SaaS background, startup to mid-market, comfortable operating with limited resources and ambiguity
You'd rather figure out the right approach yourself than wait to be told what to do

Nice To Haves

Managing paid campaigns (Google and LinkedIn) and hosted webinars
Experience in UXR or adjacent research/product tooling
Startup experience, particularly at Series A/B stage

Responsibilities

Identify and test new channels or tactics to diversify pipeline sources
Run events, email marketing strategy, and social campaigns
Partner with sales to align campaigns with pipeline targets and feedback from the field
Collaborate with product marketing on product-focused campaigns and joint strategy building, ensuring positioning and messaging translate into pipeline-generating activity
Continuously optimize based on CAC, conversion rates, and pipeline velocity