Sr. Manager of Social Media & Digital Content Strategy
2K•Novato, CA
•Onsite
About The Position
The Sr. Manager of Social Media & Digital Content is responsible for defining and executing the operational strategy for NBA 2K’s social channels. This role translates high-level marketing objectives into actionable channel strategies, content plans, and measurable KPIs. Leading a team of managers and specialists, the Sr. Manager ensures all owned assets meet brand standards and best-known methods (BKMs) while providing deep audience insights to inform broader marketing and creative decisions.
Requirements
- Significant experience in social media management, digital marketing, or content strategy.
- Prior experience in a management or supervisory role (Direct reports: 2–5).
- Expert-level understanding of social media platforms (Twitter/X, TikTok, Instagram, YouTube, etc.) and their respective audiences.
- Proven ability to create detailed execution plans and "Run of Shows" for major product beats or launches.
- Strong analytical skills with the ability to translate raw data into executive-level summaries.
Nice To Haves
- Experience in the gaming, sports or entertainment industry.
- Proficiency with social listening and analytics tools (e.g., Sprinklr, Meltwater, or similar).
Responsibilities
- Define and document comprehensive social media strategies and objectives aligned with the overarching brand vision.
- Set social-specific KPIs and develop monthly reports and post-mortems to track growth, engagement, and ROI.
- Define content plans and objectives, ensuring a consistent and high-quality output across all owned platforms.
- Provide actionable audience and channel insights to the broader marketing team to optimize messaging and reach.
- Review and approve all owned social assets, ensuring strict adherence to 2K’s BKMs, brand safety guidelines, and strategic goals.
- Develop integrated social rollout plans and "Run of Show" documents in close partnership with Community and Influencer workstreams.
- Manage and mentor a team of 2–5 direct reports, overseeing their daily workflows and professional development.
- Identify and implement process improvements within the social team to streamline asset creation and deployment.
Benefits
- Bonus and/or equity awards
- Full range of medical, financial, and/or other benefits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
