Sr. Manager, Marketing

Lumexa Imaging•Charlotte, NC

1d•Hybrid

About The Position

Lumexa Imaging is seeking an experienced, digital-forward Marketer with a passion for executing brand strategy and insight-driven marketing to better connect with targeted audiences. The Senior Marketing Manager will lead strategy and integrated marketing for a Charlotte-based Lumexa Imaging brand team, responsible for executing both digital and traditional tactical campaigns with an emphasis on online strategy (website, digital, social, CRM) to drive demand for Charlotte Radiology and Carolinas Imaging Services. This role reports to the Sr. Director of Marketing and will be based in the Charlotte Radiology office with flexible remote work options.

Requirements

Bachelor’s degree in Business or Marketing or other relevant area.
5-8 years of marketing/brand management experience with emphasis in online strategy.
Experience working with a cross-functional team to achieve goals.
Demonstrated capabilities with insights-based marketing brand strategy and omni-channel execution and measurement.
Experience developing creative briefs, brand content, and executing cohesive content strategy across channels.
Experience in digital marketing strategy, website analytics tools (Google Analytics), and content management systems (WordPress, Elementor).
Experience with social media content/creative development and scheduling (LinkedIn, Facebook, Instagram; Canva; Hootsuite).
Working knowledge of email marketing CRM platform(s).
Experience w/KPI measurement, market research and marketing analytics.
Knowledge of a broad array of tactical marketing mix, including developing materials for sales professionals and direct to consumer/patient materials.
Experience with reputation management platforms.
Ability to work in a highly matrixed organization and to deliver results through solid line and dotted line reporting relationships.
Strong work ethic and high level of enthusiasm for the dynamic environment.
Strong verbal and written communication skills: making the best use of interpersonal skills to communicate with internal functions/key stakeholders.
Demonstrated project management skills; strong attention to detail and timelines.
Budget and agency/vendor management experience.
Proficiency in Microsoft Office Suite – esp. Excel and PowerPoint.

Nice To Haves

Previous healthcare or consumer services experience desired but not required.

Responsibilities

Develop local market and customer brand strategy, using data, insights, and competitor knowledge to identify opportunities and shape go-to-market plans that produce measurable results.
Develop and implement omnichannel strategies with tactical plans and marketing mix for Charlotte Radiology and Carolinas Imaging Services to drive demand in our outpatient imaging centers, including digital and traditional media advertising, collateral development, email marketing, social media, events, and more.
Develop insights-led marketing creative and content, ensuring alignment with strategic priorities and key customer insights across direct to consumer, direct to healthcare provider and sales channels.
Implement Marketing Excellence framework, including segmentation/targeting, business intelligence tools, and KPI reporting with marketing team.
Execute launch excellence for new center locations and technology/innovation pipeline investments.
Engage with Sales to activate the brands within the Sales channel with physician materials and strategic promotional efforts.
Plan, manage and execute brand digital, social and CRM marketing strategy and initiatives in collaboration with our agency partners, including SEO, SEM, content marketing, website updates, social media, CRM, and emerging AI/LLM content dev.
Identify trends and evaluate emerging platforms/technologies to optimize spend and performance based on user insights.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.