Sr. Manager, Marketing

ProctorU Inc. • Mclean, VA

2d • Hybrid

About The Position

At Meazure Learning, we aim to empower open-minded, inquisitive, and driven people, and we love how each new addition to the team adds to our culture. Here, you can positively impact the careers of millions of test-takers and reshape the education technology landscape by working toward one vision: “To provide life-long learners across the globe the freedom to pursue their academic dreams and career aspirations safely, securely, and conveniently.” Our Vision starts with our values—Hungry, Humble and Smart. We are looking for team members who model drive for results. Team members who think of the organization and team first without ego or agenda. Leaders who instinctively collaborate and operate with emotional intelligence. This is the foundation of success for all employees at Meazure Learning.

Role Summary
The Senior Marketing Manager is a key role responsible for executing a comprehensive marketing strategy to drive brand awareness, accelerate demand generation, and maximize customer engagement. Reporting directly to the SVP of Global Communications and Interim CMO, this is an individual contributor role accountable for ensuring all marketing efforts are aligned with overall business objectives and delivering measurable revenue impact.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)
• 6+ years of progressive marketing experience
• Experience owning and executing demand generation, brand management, digital marketing, and sales enablement functions
• Experience marketing in a B2B environment with complex sales cycles, including developing sales enablement assets and messaging that support revenue goals
• Proven project management skills, with experience managing calendars, budgets, and workflow automation across concurrent deliverables
• Strong analytical skills, with experience building performance reports and connecting marketing activity to pipeline and revenue
• Robust experience with marketing automation and CRM platforms—HubSpot required (certification preferred); Salesforce a plus
• Experience planning and managing large-scale industry events or conferences a plus
• Familiarity with analytics (Google Analytics/GA4), paid media (LinkedIn Ads, Google Ads), SEO/SEM (SEMrush), and AI tools for marketing workflows (e.g., Claude)
• Strong written and verbal communication skills
• Excellent organizational skills with a keen attention to detail
• Ability to multitask, prioritize effectively, and act as a self-starter in a fast-paced environment

Nice To Haves

• MBA a plus
• HubSpot certification preferred
• Salesforce a plus
• Experience planning and managing large-scale industry events or conferences a plus
• Familiarity with analytics (Google Analytics/GA4), paid media (LinkedIn Ads, Google Ads), SEO/SEM (SEMrush), and AI tools for marketing workflows (e.g., Claude)

Responsibilities

• Play a key role executing day-to-day marketing strategy, responsible for cross-functional alignment and disciplined execution to drive business goals.
• Help ensure the sales team has the tools, messaging, and assets needed to directly support the company's revenue goals.
• Directly lead and manage all demand generation and digital marketing initiatives.
• Manage project calendars, budgeting, workflow automation, campaign optimization, and performance monitoring to facilitate integrated marketing campaigns across multiple channels
• Ensure all marketing tasks and projects have clear goals, expectations, and timelines across all deliverables.
• Oversee the HubSpot CRM infrastructure and integration to ensure optimal marketing automation and data flow.
• Manage conference strategy, ensuring we maximize impact and ROI at large-scale industry events.
• Partner effectively with Sales, Product, and Customer Success teams to ensure seamless go-to-market strategies and organizational alignment.
• Report on key performance indicators (KPIs), campaign progress, and the quantifiable impact on the sales pipeline.

Benefits

• Competitive Salary
• 401(k) plan with company matching & immediate vesting schedule (100% of the 1st 3% and 50% of the next 2%)
• BCBS Health, Dental, & Vision Insurance with generous employer funding for employees and dependents
• Generous flexible time off approach
• Professional development

What This Job Offers

• Job Type: Full-time
• Career Level: Manager