Sr. Manager - Marketing

Stanford Health Care•Palo Alto, CA

2d•$67 - $88•Onsite

About The Position

The Senior Marketing Manager is a front-facing contact and relationship builder for key stakeholders ("clients") and provides critical and informative input for the marketing strategies and plans for Stanford Medicine's Destination Service Lines and other Service Lines. May also provide marketing support for SHC Programs and Products, Medical Office Buildings, Stanford Health Care Tri-Valley, and special projects. Brings innovative ideas, techniques and marketing opportunities to the forefront to benefit Stanford Medicine and continue to position the organization as a leading academic medical center. The role has both account-specific budget and staff mentorship responsibilities.

Requirements

Bachelor's degree in a work-related discipline/field from an accredited college or university.
Seven (7) years of progressively responsible and directly related work experience.
Five (5) years of supervisory experience.
Deep knowledge of concepts, principles and methods of developing and executing effective marketing strategies.
Demonstrated ability to translate business objectives into strategic marketing plans and tactics.
Ability to analyze and interpret data to drive strategic marketing decisions.
Demonstrated experience in presenting complex ideas in a simple and impactful manner.
Ability to work in a matrix environment with multiple stakeholders and clients.
Ability to communicate (verbal and written) effectively at all levels of the organization.
Ability to effectively prioritize work and meet deadlines in a fast-paced environment with competing priorities.
Demonstrated ability to recognize and resolve conflicts through collaboration, communication and customer (patient and physician) advocacy.
Ability to digest market research (e.g., competitive benchmarking and audience studies) to inform customer targeting strategies.
Strong relationship building and bridging competencies.

Nice To Haves

Experience in an academic medical or community hospital setting preferred.

Responsibilities

Proactively leverages data and analytics to identify and propose optimizations to existing marketing efforts as well as identify new marketing strategies and tactics to deliver against service line/department goals.
Leads development of holistic and actionable marketing plans that align with organizational priorities and include strategic marketing objectives, target audience definition, positioning data points, key messages/differentiators, tactics, timeline, and metrics.
Oversees and holds ultimate accountability for the execution of marketing plans and closely monitors outcomes/metrics.
Builds and maintains strong client relationships, through in-person engagement, with key stakeholders and departments throughout the organization, acting as the primary point of contact for assigned service lines, programs, etc.
Regularly provides and presents updates to key internal and external stakeholders regarding marketing activities, metrics and outcomes.
Closely collaborates with functions within the Marketing Department including Market Insights and Performance Analytics, Digital Engagement and Brand Engagement to ensure marketing efforts align with and drive support for Stanford Medicine’s goals.
Garners support for marketing plans and programs through collaboration with key internal and external stakeholders to influence and effectively reach agreement in a diplomatic and efficient manner.
Leads client interactions with a data-first approach, including market insights as well as performance analytics to inform marketing plans and tactics.
Influences go-to-market plans that differentiate Stanford Medicine, engage the community as well as maximize current slot utilization.
If managing direct reports: coaches, mentors and develops Marketing Managers to foster collaboration, increase efficiency and deliver measurable results.