Sr. Manager, Marketing

Fairstone Bank•Montreal, QC

3d•CA$90,000 - CA$125,000•Hybrid

About The Position

We are looking for an integral member of the Cards Marketing team, responsible for leading content creation and execution for Walmart Rewards Mastercard cardholder engagement and retention campaigns. This role develops customer-facing copy and creative across email, SMS and in-app push notifications, translates business objectives and lifecycle strategies into compelling, compliant communications, and helps drive KPI performance across engagement, activation, retention and revenue goals. The role works closely with internal and external stakeholders including Product, Portfolio, Walmart, Technology, Legal, Compliance, Design and Translation partners to deliver high-quality campaigns from briefing through launch and post-campaign optimization. Who we are: Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig. Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers. Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.

Requirements

University degree in marketing, advertising or equivalent
5+ years of experience in cards, CRM, lifecycle or retention marketing, including content creation for customer campaigns
Hands-on experience developing omni-channel campaign content across email, SMS, push and in-app channels
Experience with customer segmentation, journey orchestration and personalized messaging using CRM/marketing automation platforms
Strong track record of managing campaign performance, A/B testing and optimization against engagement, conversion and retention KPIs
Experience working in a highly regulated environment with legal, compliance, privacy and translation review processes
Demonstrated ability to manage multiple concurrent campaigns and stakeholders from briefing through execution and post-campaign readout
Strong content strategy, copywriting and creative briefing skills with the ability to tailor messaging by segment, offer and customer lifecycle stage
Proficiency in campaign management and collaboration tools
Strong QA discipline and attention to detail across copy, links, approvals, rendering and channel-specific execution requirements
Analytical mindset with the ability to interpret performance data, extract insights and translate results into actionable optimization recommendations
Excellent stakeholder management skills with the confidence to work cross-functionally with product, portfolio, legal, compliance, technology and external partners
Solution-focused, highly organized and able to thrive in a fast-paced, deadline-driven environment while balancing quality, speed and compliance
Excellent written and verbal communication skills, strong relationship building, and professional maturity
All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

Nice To Haves

Bilingual (Asset)
familiarity with CRM platforms such as Braze, Salesforce Marketing Cloud or Adobe Campaign is an asset

Responsibilities

Develop content strategy, messaging and creative briefs for campaigns and journeys that support engagement, activation and retention KPI objectives
Create and manage customer-facing content (copy and graphics) across email, SMS and in-app/push channels, ensuring alignment to brand, offer and lifecycle strategy
Partner with CRM and business teams to support segmentation, journey orchestration, personalization and trigger-based communications
Lead test-and-learn initiatives including subject line, creativity, offer and messaging optimization to improve engagement and conversion outcomes
Leverage AI and emerging tools, where appropriate, to improve creative development, efficiency and campaign effectiveness
Provide timely and relevant insights, creative best practices and competitive intelligence to inform campaign strategy and content development
Monitor campaign performance and translate results into actionable recommendations for future messaging, audience and channel optimization
Manage relationships with internal and external design, development and channel execution partners to deliver campaigns on time and to brief
Work closely with senior stakeholders across Product, Portfolio, Walmart, Technology, Legal, Compliance and Translation to align priorities and approvals
Coordinate end-to-end campaign workflow including briefing, review cycles, QA, approvals, scheduling, launch readiness and post-campaign readouts
Work in close collaboration with the business team to ensure creative content supports portfolio growth, customer experience and commercial targets
Must comply with all applicable Fairstone Bank and Line of Business policies, standards, guidelines and controls
Maintain current understanding of and ensure adherence to compliance, privacy, anti-spam and channel-specific regulations across all digital platforms
Ensure governance, approvals, QA and documentation requirements are met for all marketing-related initiatives before launch