Sr. Manager, Viral Marketing
About The Position
We’re seeking a digitally native Sr. Manager to join our Global Marketing team, operating at the center of the organization. In this role, you’ll focus on deploying and testing paid and social marketing campaigns in-house, with an emphasis on emerging platforms, viral tactics, and evolving discovery behaviors. This role offers a unique opportunity to work at the center of modern music marketing across innovation, emerging platforms, and marketing at a global label. You’ll gain hands-on experience supporting large-scale activations while contributing to the internal systems and processes that allow new ideas to move from concept to execution quickly. You’ll collaborate closely with digital and marketing teams to execute, experiment, and iterate on modern marketing approaches, blending creative instincts, analytics, and cultural insight to help shape how music is discovered and amplified online. We’re looking for someone deeply plugged into culture, curious about technology, and excited to help push how music marketing evolves.
Requirements
- Experience running paid and/or social campaigns, either in-house or agency-side.
- Strong understanding of how music is discovered and spreads across platforms and culture.
- Fluency in platforms such as TikTok, Instagram, YouTube, Discord, and emerging community-driven spaces.
- Experience working with UGC, creator ecosystems, or page-based distribution models.
- Comfortable organizing creator databases, campaign logistics, and performance tracking.
- Analytical mindset with experience using performance data and MROI to guide decisions.
- Creative instincts paired with hands-on execution and experimentation.
- Familiarity with paid media platforms, AI tools, and modern marketing workflows.
- Familiarity with automation, internal tools, and connected systems (e.g., Airtable, no-code tools, APIs).
Nice To Haves
- Understanding of APIs about how platforms and data systems integrate.
- Exposure to creator ecosystems, UGC campaigns, or non-traditional influencer models.
- Familiarity with marketing analytics dashboards or reporting tools.
- Experience with automation tools, internal workflows, or no-code platforms.
- Curiosity about emerging platforms, formats, and cultural internet trends.
Responsibilities
- Execute viral, UGC-driven, and platform-native campaigns designed to support music discovery and amplification.
- Research, test, and help deploy new digital marketing strategies, formats, and distribution tactics.
- Track, manage, and maintain databases of accounts across various sizes and niches.
- Monitor performance, run structured tests across audiences and formats, and use analytics and MROI to iterate and optimize campaigns.
- Identify emerging platform behaviors, trends, and discovery patterns and translate them into live executions.
- Support centrally-led digital activations that serve as testing grounds for new marketing strategies.
- Collaborate with digital marketing, paid media, analytics, and artist teams to align on deployment and insights.
- Build lightweight workflows and internal systems that support efficient campaign execution and creator tracking.
- Actively use AI tools to support creative development, testing velocity, analysis, and optimization.
Benefits
- Hybrid setup: 3 days in office, 2 days remote
- Comprehensive medical, dental, and vision coverage
- Dollar-for-dollar 401(k) match of up to 6% after your first year
- Flexible time off policy
- Commuter benefits program
- Fitness reimbursement program and wellness incentives
- Employee Assistance Program (24/7 well-being support)
- Development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements
- Showcases and playbacks
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
