Sr Manager, Brand Marketing

American Eagle Outfitters•New York, NY

11h•Hybrid

About The Position

As the Senior Marketing Manager, you will be the primary orchestrator of our Go-to-Market (GTM) execution. You will act as the central "hub," coordinating with channel specialists and creative partners to ensure our brand narrative is executed flawlessly across every touchpoint. You are a master of the creative brief, a guardian of the marketing calendar, and the primary point of contact for turning business objectives into compelling consumer-facing campaigns.

Requirements

4+ years of experience in brand marketing, preferably in luxury or menswear.
Exceptional project management skills; you thrive in the "center of the wheel."
Strong writing skills with the ability to turn data into a creative story.
Experience working directly with creative directors and designers.

Responsibilities

Manage the end-to-end execution of the GTM plan, ensuring all channels (site, email, paid, PR, social, and retail) are aligned with seasonal milestones and product launches.
Facilitate regular syncs between channel "spokes" to ensure a unified message and identify any gaps in the consumer journey.
Own and maintain the master marketing calendar, ensuring all teams are aware of upcoming beats and delivery deadlines.
Distill complex business goals and product features into actionable creative briefs. You will provide the "why" and "how" to the creative team to ensure assets are both beautiful and high-performing.
Apply the established brand hierarchy and messaging guardrails across all creative assets.
Serve as the first point of contact for channel leads (Email, Paid, Social) to help them refine their specific channel briefs to align with the overarching campaign story.
Execute the positioning strategy for new collections, ensuring the product's unique value proposition is clear across all digital and physical touchpoints.
Partner with the creative team to oversee the production of content (Video, Social, OOH, etc.), ensuring assets are delivered on time and meet the brand’s "luxury" aesthetic.
Support the leadership team in gathering consumer insights and post-campaign data to help refine future strategies.
Work closely with the performance team to provide the necessary assets and messaging for digital ads and e-commerce initiatives.
Coordinate with internal/external PR to ensure the campaign narrative is reflected in press outreach and influencer partnerships.
Ensure the brand story translates effectively to the physical retail environment, coordinating signage and in-store messaging needs.